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Sunday, February 8
 

8:00am

EDUCATION SUMMIT: 1st morning shuttle
Limited Capacity seats available

Please to go Post btw Powell & Stockton across from Saks 5th Ave. along Union Sq. 

Sunday February 8, 2015 8:00am - 8:20am
Shuttle

8:20am

EDUCATION SUMMIT: 2nd morning shuttle
Limited Capacity seats available

Please to go Post btw Powell & Stockton across from Saks 5th Ave. along Union Sq. 

Sunday February 8, 2015 8:20am - 8:40am
Shuttle

8:30am

EDUCATION SUMMIT: 3rd morning shuttle
Limited Capacity seats available

Please to go Post btw Powell & Stockton across from Saks 5th Ave. along Union Sq. 

Sunday February 8, 2015 8:30am - 8:45am
Shuttle

9:00am

UNCONFERENCE: Aplied Design Thinking
In the industry setting (Citrix XC Acclerator)

Speakers
OD

Olga Dotter

Lead Business Designer, Citrix


Sunday February 8, 2015 9:00am - 9:30am
East 1 1111 8th Street San Francisco, CA 94107

9:00am

EDUCATION SUMMIT KEYNOTE: Don Norman
Sunday February 8, 2015 9:00am - 10:15am
Timken Lecture Hall 1111 8th Street San Francisco, CA 94107

9:00am

IxDA Local Leader's Workshop
Limited Capacity seats available

Get together with both seasoned and new Local Leaders to discuss strategies for designing a passionate IxDA community in your area.

Are you an IxDA Local Leader or interested in starting an IxDA Local group in your city? If so, come join us at the annual Local Leader's Workshop. Get together with your fellow Local Leaders to discuss strategies for designing a passionate IxDA community in your area.

You’ll get to hear directly from the IxDA board members and Regional Coordinators about what’s happening in the global IxDA community and get to spend time workshopping content that will help us all advance IxDA’s mission. Come prepared with ideas you'd like to share and open for discussion with others. 

All in all, the goal is for all us is to understand the challenges of IxDA Local leaders, learn how to overcome them and interact and connect with the other local leaders from around the globe. 


Sunday February 8, 2015 9:00am - 6:00pm
Adaptive Path Bay 2, Pier 1, San Francisco CA 94111

10:15am

Break
Sunday February 8, 2015 10:15am - 10:30am
Timken Reception 1111 8th Street San Francisco, CA 94107

10:30am

Just enough to be dangerous : Design Education outside of design schools
We are in a critical time in design education. Interaction Design has become a lucrative and popular career for career switchers and prospective students.  The rising cost of traditional education drives many students to seek alternatives to universities and design schools. This has led to inconsistencies about what can be considered a design education. 

What can the Universities learn from the alternative schools and what so the alternative schools need to know about academia? What are the subjects Universities and Design Schools *not* teaching that they should? What do we need to teach to develop and cultivate well rounded design-readiness?

In this talk I will go over lessons learned from teaching design, findings from speaking to design managers and business leaders and discuss what is missing from design education and propose specific recommendations on what we can do as educators to bridge the education gap.  

Speakers
avatar for Aynne Valencia

Aynne Valencia

Associate Chair, California College of Art
Aynne Valencia-Brooks is Associate Chair / Associate Professor of Interaction Design. | Her background features a blend of creative management, design research, business strategy, visual design, branding, advertising, marketing, and service design. Design, education create equal opportunities for people to enter careers in innovation


Sunday February 8, 2015 10:30am - 10:50am
East 1 1111 8th Street San Francisco, CA 94107

10:30am

Some perspectives on teaching design students about value creation
Designers are notoriously inexperienced with business concepts. At Interaction 08, Bill Buxton and Alan Cooper both told us that design needed to move upstream to have input into organisational strategy, and why Interaction Designers have unique talents to bear on this situation. The educational discourse still seems to be focused on production skills.

Inspired by Agile and Lean movements, and programs like AC4D and CCA's Design Strategy MBA, we set out in 2013 to developed an undergraduate course exploring how designers can identify, create, and communicate *value* in different organisational contexts. These ranged from retail and service businesses to Government and not-for-profit organisations. In 2014 we delivered the course to 140 3rd year undergrads in Melbourne & 60 3rd year students in Singapore.

 This presentation will discuss what we learned from these two iterations of the content, and what we're doing in the next version. I'll particularly discuss:


  • how self-knowledge plays a great role in developing reflective practice

  • why it can be hard to scale this kind of education (and some thoughts on how to address this)

  • what we've taken from this experience to inform development of our new Master of Design Futures program


Speakers
avatar for Jeremy Yuille

Jeremy Yuille

., .
Design + (Education, Performance, Business)


Sunday February 8, 2015 10:30am - 10:50am
East 1 1111 8th Street San Francisco, CA 94107

10:30am

Teaching IxD and Product Development in Small Liberal Arts Colleges
In a decade of decreased support for public institutions of higher education and an exponentially growing industry for interactive media, there is a chasm between what skills and experiences small liberal arts colleges can provide for students interested in designing for interactive media, and what skills the industry expects from these students once they reach the job market. For educators in schools that are too small to have entire programs or even regularly offered courses in IXD, how can interaction designer-educators integrate into existing coursework a broader awareness and understanding of IXD as a critical component of interactive media product development? This presentation will share a team-based projects course model that brings together students from visual design, game development, communications, computer science, and business, to experience a more realistic (interdisciplinary) product development cycle, allowing for the overall design focus to be centered around the user rather than on the minutia of the individual disciplines involved. Two on-going student projects that demonstrate this interdisciplinary, team-based model will be presented: an undergraduate research project investigating the relationship between UI/IX/UX and public opinion of internet privacy policies; and a student-run lean start-up company that is developing a web-based, eSports social media app.

Speakers
AF

Adrienne Foster

Assistant Professor, University of Wisconsin-Whitewater


Sunday February 8, 2015 10:30am - 10:50am
West 1 1111 8th Street San Francisco, CA 94107

10:30am

No Lectures, Real Briefs, Reflective Practice and Relevant Portfolios
How can we leverage the design studio learning environment to support students in their progress from tactical, well-defined, device-centric routine design, to confidently design sustainable solutions for strategic, “wicked”, and device-agnostic problems? For our undergraduate program Digital Design and Innovation given at Halmstad University, we have worked on a studio course model that can be used to design course progressions within – and between – series of design studio courses. Teachers are co-designers, there are no lectures, and we work exclusively with real design briefs from companies and other organizations to gain authenticity and spark the students’ interest. Furthermore, student teams are assembled based on their interests and competence, as reported in a survey that is sent out a few weeks before the course starts. This allows the students to focus on their own goals for the course, and allows teachers to assemble balanced teams. An important part of our studio course setup is the portfolio, where both artifacts and individual reflections on design process and learning outcomes are documented.

In this talk, I will summarize what we have learned so far, and hopefully ignite a discussion on how we can move forward with authentic and relevant design education in the studio.

Speakers
avatar for Pontus Warnestal

Pontus Warnestal

., .
Design education, design for and research with children, and UX design for health.


Sunday February 8, 2015 10:30am - 11:50am
Timken Lecture Hall 1111 8th Street San Francisco, CA 94107

10:50am

Break
Sunday February 8, 2015 10:50am - 11:05am
Timken Reception 1111 8th Street San Francisco, CA 94107

11:05am

Can anybody be a designer?
A series of design workshops conducted in rural India had interesting and illuminating findings. The effort required a convergence of diverse issues like emerging market considerations, bottom of pyramid, Indian design and design education methods.  These rural workshops began with a hypothesis about design education and led to an experiment in contextual design. They also began with the assumption that the urban designer’s repertoire does not easily include designing for the ‘other 90 percent’.
Initial efforts of teaching design to rural teenagers met with success and thereafter evolved into an experiment with training rural teachers. A curriculum with commonly used design principles and approaches and design problems formed the key groundwork. 
With the initial hypothesis validated, more specific contextual design methods and design thinking approaches like problem discovery, field research and iterative design were applied alongside collaboration with and mentoring by post-graduate design students. The journey has been gratifying while results have been beyond expectations, enlightening and of widespread applicability. 
Directions for an inclusive and broader education have emerged, with potential to begin shaping the next generation of designs, designers and design education, and focus on the rural segment in India and other countries.

Speakers
avatar for Jhumkee Iyengar

Jhumkee Iyengar

A part practitioner and part teacher, I am very interested in Design and Education in the low literacy and low affordability segment. Human Centered Design adoption by Enterprises is another area of my work and interest.


Sunday February 8, 2015 11:05am - 11:25am
East 1 1111 8th Street San Francisco, CA 94107

11:05am

Experiential Design in Academia
This paper examines the potential for integrating Experiential Design (XD) within the context of a traditional Interaction Design curriculum. This shift will better prepare students to work in a constantly evolving, competitive, and expanding field of design. Through documented student projects, we will explore the development of XD strategies and methodologies through the blending of traditional graphic design foundations, interactive, and time based media and strategies that transform a user experience beyond the page and screen. Additionally, the success of this type of new curriculum model is afforded by the colocation of Art, Design, New Media, and Architecture in an interdisciplinary college. 
The development of Experiential Design curriculum is influenced by several student project case studies that are designed to transition students’ abilities to think about interaction design and storytelling as a fundamental component of XD. Students are encouraged to think beyond their comfort zones that are situated on traditional media types of print and web. Both interactive and time based design technologies are introduced simultaneously within the premise of an environment where a message or story is to be immersive.

Speakers

Sunday February 8, 2015 11:05am - 11:25am
West 1 1111 8th Street San Francisco, CA 94107

11:05am

Weaponizing Downtime: Creating a Perpetual Learning Environment.
User experience design is a profession that requires constant learning. Continual education is critical not only for improving your design chops but also for just keeping up with the field! The idea of continually educating yourself might seem exhausting, but the reality doesn’t have to be. If you’re on a design team, there’s design happening all around you. If your project stalls or your workload drops, other people’s projects become your learning opportunity! Design teams can learn to transform their downtime into an investment in three simple steps: Share, Surface, Seize. Learn the details behind these three steps and how to implement them to create a perpetual learning environment on your team! Your team will increase not only in skill, but also in engagement and productivity. 

Speakers
avatar for Fred Beecher

Fred Beecher

Director of User Experience & Design, The Nerdery
Fred Beecher has been working in User Experience since 1998. In that time he’s seen UX mature from a field struggling to prove its value to one driving an explosion of innovation and economic growth. To help feed the ever-increasing demand this explosion has sparked, Fred designed and implemented the UX apprenticeship program at The Nerdery in Minneapolis, MN where he is currently the Director of User Experience and Design. | Fred is an... Read More →


Sunday February 8, 2015 11:05am - 11:25am
West 2 1111 8th Street San Francisco, CA 94107

11:05am

Why Teaching Entrepreneurship Will Change Everything
I've been teaching entrepreneurship to designers for only a year now, but I've been amazed at swift and powerful the results are. Designers feel able to participate in hard product discussions, uncover and promote insights to improve the business model and even make better decisions about their personal life, from salary negotiation to budget making. That's bc entrepreneurship is a microcosm of business, simple yet complete. Along with technology and user research, business must be a common core in design education. Entrepreneurship is the best way to do it. 

Speakers
avatar for Christina Wodtke

Christina Wodtke

Owner, California College of the Arts
Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings.


Sunday February 8, 2015 11:05am - 11:25am
Timken Lecture Hall 1111 8th Street San Francisco, CA 94107

11:25am

Break
Sunday February 8, 2015 11:25am - 11:40am
Timken Reception 1111 8th Street San Francisco, CA 94107

11:40am

Big Ideas brought into Practice
Education is very important to me; and so are big ideas. I am proud to have gone from being a high school dropout (who preferred skateboarding over sitting still in class) to earning a BS in Computer Science and a PhD in Information Science/HCI. I am concerned that practicing IxDs/UXers do not get enough education in the area of human behavior and cognition, systems thinking, and older but still relevant ideas from design related fields. I'm currently working on an integration of what I feel are 5 powerful ideas that play really well together, from a Systems Thinking view; these ideas are Systems Thinking/Emergence, Distributed Cognition, Christopher Alexander’s Pattern Languages, Scenarios (a la Cooper), and Lean processes. I think big, powerful ideas like these are getting left behind in IxD/UX education. I feel lucky to have had the opportunity to bump up against such big ideas, and now to have the interest in trying to integrate them. I think there is a place for such big ideas in even the most “practical” of IxD/UX educational systems, and I would like to help others find the big ideas that will guide them through their careers, finding beauty in our collective fields that goes beyond the individual products and services we design.

Speakers
JE

Joel Eden

Design Researcher, Google
Currently a design researcher at Google in Mountain View; previously at Disney Animation Studios as a senior interaction designer, Director of UX at 21st Century Insurance, and lots of varied stuff before that. I have a B.S. in Computer Science and a PhD in Info Science/HCI both from Drexel University in Philly.


Sunday February 8, 2015 11:40am - 12:00pm
West 1 1111 8th Street San Francisco, CA 94107

11:40am

Teaching Bauhaus Vorkurs (Foundation Course) by Coding Graphics
This paper aims at revealing the potential and pedagogical benefits of teaching basic design studio courses by employing algorithmic graphic programming techniques. It proposes a new pedagogical approach for Bauhaus model basic design education.

Procedural aesthetics in last decade became more and popular with the progress of open source communities such as Processing and data driven society. Paper includes a visual research of formal affinities in Bauhaus style basic design education (Bauhaus Vorkurs) and procedure driven aesthetics. The paper discusses the gems and hinders of computerisation of design education and proposes that, due to their structural character, algorithmic ways of digital graphic production are pedagogically more beneficial then common-use software which provides graphical user interfaces, for the foundation year.

In modern design education, the curriculum of most basic design studios are set as bare adaptations of Bauhaus, as put by Rudolf Arnheim: “The unification of comprehension and perception leads to visual thinking.” Teaching through visual thinking involves practice of principles such as unity/harmony, balance, hierarchy, scale/proportion, similarity, contrast, repetition by the use of elements such as line, colour, space and basic geometric shapes. Recently, increasing literalness in graphic coding languages, bridged the gap between the code and visible. Algorithmic procedures in graphic coding renders the application of principles such as repetition, order, hierarchy much more structured and easier. Also, adaption of parametric definition of colour, such as Munsell model, by programming platforms, facilitates the systematic application of colour in a relative context.

Speakers
avatar for Atif Akin

Atif Akin

Assistant Professor, Rutger University


Sunday February 8, 2015 11:40am - 12:00pm
West 2 1111 8th Street San Francisco, CA 94107

11:40am

The Good, the Bad and the Beautiful of Teaching Project-Based Courses
Over the last 6 years I’ve had the delight of teaching a series of project courses at Carnegie Mellon University’s Human-Computer Interaction Institute.  After guiding 400+ students through the research and design process, I’ve discovered how to sell and contract academic projects, build curriculum for “just-in-time” information sharing, and mentor interdisciplinary student teams. All in the effort to educate the next generation of Interaction Designers and produce industry standard products and services for large enterprises, nonprofits and local start-ups. 

Speakers

Sunday February 8, 2015 11:40am - 12:00pm
Timken Lecture Hall 1111 8th Street San Francisco, CA 94107

12:00pm

LUNCH
Lunch will be provided to Summit attendees.

Sunday February 8, 2015 12:00pm - 1:30pm
Nave 1111 8th Street San Francisco, CA 94107

1:30pm

Building an IxDA Education Initiative
Limited Capacity seats available

This will be a workshop to begin to frame the next 5 years of an Education Initiative within IxDA.Questions we will be trying to answer:* What is an IxDA initiative outside of The Summit?


  • What are the desired outcomes of the Summit and an IxDA Education Initiative?

  • Who does this initiative serve? Can it serve equally well ALL interested parties? If so, how?

  • What value does the initiative add to IxDA itself?


The outcome of this workshop will be a report back to the IxDA Board followed by a report to the community depending on Board response.

Speakers
avatar for Dave Malouf

Dave Malouf

Principle Experience Strategist, HP Helion Cloud
Dave is the founder of the Education Summit. Dave helped start the Summit because of his deep belief that any practice can only excel if it is built on top of a strong education system. In his other lives, Dave is also one of the founders and organizers of the Enterprise UX conference, and in his spare time he is the Principal Experience Strategist at HP Enterprise, where he is determined to create the experience prototype for what that title... Read More →


Sunday February 8, 2015 1:30pm - 2:30pm
Timken Lecture Hall 1111 8th Street San Francisco, CA 94107

1:30pm

Design Education Does Not End at Graduation: The Future of Collaboration or Coordination between Education and Industry
Limited Capacity filling up

We know that design education does not end at graduation. At IBM we’ve been confronted with that fact when IBM Design formed a little over two years ago; its mission is to take IBM into a new era of design and foster a user centered transformation of our software development process.

To that end, since July 2013 IBM Design has hired hundreds of new designers, many of them directly out of university and college design programs. In July 2014, 78 of those designers started at IBM Design on the same day and spent the next 3 months together in an intensive and experiential training to grow their skills in critical thinking, collaboration and professionalism to prepare them for their work developing complex and highly technical software as members of cross-functional, globally dispersed teams. 

How do you educate 78 designers from universities from across the world and prepare them to work at one of the world’s largest technology companies? What can Industry and Education learn from working with this case about how we can, or should, collaborate or coordinate their efforts on design education?


Speakers
KB

Kelly Bailey

UX Designer, IBM
Kelly Bailey is a passionate advocate and practitioner for Design Thinking at IBM in San Francisco. She is motivated by simplifying complex technology and creating rich User Experiences. After receiving her Masters of Graphic Design from North Carolina State University, she taught as an Adjunct Professor at the University of Dayton where she earned a BFA in Visual Communication Design. She has worked the past several years as a UX Designer and... Read More →
EH

Erin Hauber

Erin Hauber, formerly Assistant Professor of Design at Otis College of Art and Design and visiting faculty at North Carolina State University, is a user experience designer and educator at IBM Design. She and her team apply a human-centered approach to designing curriculum, programs and activities for hundreds of new designers hired out of universities, and thousands of IBM executives, software development team members and workshop... Read More →


Sunday February 8, 2015 1:30pm - 4:30pm
101 1111 8th Street San Francisco, CA 94107

1:30pm

Design practical training programs for non-design R&D teams to help ship great user experiences
Limited Capacity full

Context: Products fail despite design given a seat on boardroom.
A lot has been discussed about how important design is for the success of a product in the market. It has been compared as important as technology. Much has been debated about the role of having a Chief Design Officer or an Executive Chief Designer on the management boards of companies shipping consumer products primarily to communicate to investors how seriously a brand/business takes it. Design is definitely the new black in the corporate world – but has that resulted in shipping better-designed products that are successful in the marketplace? 
Not really. So - Why is that?
Problem 1: Lack of knowledge on shop floor on what is needed to ship good design – Making bad decisions upstream.Unfortunately even though there is a wide acknowledgement on the importance of design for product success in the market, there is a glaring lack of awareness around how product, software architecture and engineering decisions upstream impact the performance and experience of the user experience downstream. As a result products continue to ship badly despite being on time and budget. 
Problem 2:Companies blindly adopting and following latest methodologies i.e Process becomes the product. Also methodologies adopted by R&D teams eg. Agile, Lean, internal Hackathons doesn’t help teams on crafting/iterating better differentiated design, choosing what to to build and not build, what kinds of underlying software and hardware architectures are needed that best supports a great UX. People blindly invest into these processes hoping they get a better-differentiated design at the end. The process becomes the product internally as against the focus on the product. Lot of money is spent on expensive consultants promising to save money and time to ship a product quickly – at the cost of actually understanding why and how a product is going to help the business lead. 
Problem 3:Professional corporate training programs are often too process /software tool focused. Not geared to real world multi-disciplinary teams shipping a product.Many agencies/consultants sell agile, lean or XYZ methodology without ever having shipped a product or running a multi-disciplinary product team. This is the most dangerous problem. It’s like the old Indian saying “ Buying hair oil from a bald barber” The startup culture is full of pivots and minimum viable products. Corporates trying to emulate startups, let go of their strengths of quality testing and rigour in order to nimble without fully understanding how to fail fast without burning through talent, leveraging domain knowledge or applying the new skills from learning a software tool to the immediate product they are shipping. 
Workshop relevance for IXD15 – Practical professional design education for product teams to ship better design. Having worked on shipping products for several large consumer electronic brands to media corporations as well as startups – as design practitioners we saw an urgent need for a professional design education program that is hands-on and mapped to the actual product development process for shipping a successful product for corporates and startups.  Also we found there was a big gap in empowering employee creativity, teaching multi-disciplinary teams hands-on design skills and methodologies that actually help improve the decision–making process that affects the quality of user experience and ultimately the product they are shipping. Many companies with a strong engineering or marketing-led focus find it hard to measure, communicate and instill what good design looks and feels like while its being developed. Product owners without a design background responsible for P&L, delivery and resources, understand the importance of design for the success of the product are unable to filter the daily shipping and delivery decisions that can adversely impact the product user experience. 
In Nokia, we prototyped an internal training program in 2010 targeting product owners / program managers, software leads on how to understand, concept, protototype and test the user experience of a mobile phone product program that is being shipped. This program was further adapted and brought to the professional mobile product development community with Mobile Monday London, UCL as The Mobile Academy. It has been successfully running for 2 years.  Here’s the outcome and course overview.
  Workshop proposal for IXD15This workshop is aimed at design or product or UX managers, client - agency leads on how to structure an internal design educational training program for clients or engineering teams to help understand what is needed to create better designed mobile experiences and ship products that really embrace great design. 
This workshop will not focus on methodologies like agile, lean, user centred design. Rather it aims to give tools and cheat sheets on how to create a practical internal professional design education program based on a real –life case study of setting up an internal prototyping events, looking at UX quality metrics and benchmarking business goals with product shipping metrics.
Workshop participants will go away with:1. A methodology on how to create a professional corporate product training program for mobile development for internal teams based on analyzing teams and skill set. 
2. Practical case - studies of S, M, L training programs based on time, budget and team skills. 
Knowledge is needed by workshop attendees:Knowledge of mobile landscape especially app development, platforms and potential impact of mobile on client business.

Speakers
avatar for Priya Prakash

Priya Prakash

Designer-Founder, D4SC
Priya Prakash is Designer-Founder @ D4SC: Design For Social Change – An urban product design studio applying data + action, guerilla research and next generation technologies to prototype, productise and commercialise daily urban services and platforms for people, places and businesses that positively impact their now and future. | | D4SC’s Changify is an award-winning platform to humanize smarter cities. It has trialed in Hamburg... Read More →


Sunday February 8, 2015 1:30pm - 4:30pm
103 1111 8th Street San Francisco, CA 94107

1:30pm

Designing Interactive Learning Experiences for Collaboration
Limited Capacity seats available

This workshop focuses on the following Summit themes:

What is next for interaction design education?

Relationships between industry and education

 

BACKGROUND

Today, young learners have an abundance of technology available to them at home, from toys like Legos or LittleBits to all-purpose tools like iPads. These products provide students with a vast array of engaging, personalized experiences that allows parents to have fun while learning with their children. Understandably, these products designed with a single-user in mind are also priced with a single family in mind, so that the product is a reasonable purchase for families in their target market.

 

However, when a teacher comes across these learning products and wants to use them in her classroom, she is constrained by the cost of purchasing individual kits at a larger scale. Whether the teacher chooses to buy one kit per student or one kit per group of 3-5 students, the cost becomes quite significant for most teachers and schools. In many cases, the cost of bulk purchasing of learning products becomes prohibitive. But even if a teacher is able to find the funds to purchase enough kits for her students, she then has the added challenge of devising ways to adapt learning products created with a single user in mind to be used by group of 3 or more students.

 

For many educational technology companies, their business strategy focuses on creating products for individual students because that has been seen to be a scalable and profitable approach. We want to question this notion by discussing the possibility of designing products for small group use in classrooms that are priced with bulk purchasing in mind and by brainstorming innovative learning product ideas for the classroom market.

 

In particular, this workshop will focus on these questions:

What impact would focusing on the classroom learning experience (as opposed to the single user at home) have on the design of learning products?

What are the pros, cons and considerations to focusing corporate business strategy on bulk purchasing by classrooms and schools?



How could collaborative, interactive learning experiences shape the learning and play that happens in classrooms?

 

WORKSHOP GOAL

In this workshop, participants will:

Play with several popular interactive learning products

Discuss the pros and cons of each for use in collaboration and the business strategy of edtech companies

Apply a design thinking process to create a new interactive learning prototype, with collaboration and scale in mind.

 

FORMAT (2h 30 min total)

Part 1 - Introduction and Floating stations (30 min)

Workshop presenters will introduce the workshop and agenda, and then attendees will work through several stations where they can experience a variety of learning products with the lens of potential for classroom use in mind.

 

Part 2 - Discussion (20 min)

Attendees will discuss their experiences trying out the learning products, how they might adapt them for classroom use and how they might be re-designed with classroom use and bulk purchasing in mind.

 

Part 3 - Design think on new collaborative learning prototype (1 hour)

Attendees, in teams, will work through the design thinking process to prototype innovative, collaborative learning products.

 

Part 4 - Presentations (30 min)

Teams will present their prototype to the larger group.

 

Part 5 - Wrap-up (10 min)

Open discussion about the session


Sunday February 8, 2015 1:30pm - 4:30pm
Timken Reception 1111 8th Street San Francisco, CA 94107

1:30pm

Educating designers and non-designers for impact: opportunities and challenges with the rise of design thinking
Limited Capacity full

Educating designers and non-designers for impact:

What are the new opportunities, challenges, pitfalls and advantages for interaction designers and design educators? How do we address them?

This topic is related to the following Summit themes:

•          Balancing generalism vs. specialization

•          Relationship between industry and education

BACKGROUND/LANDSCAPE

Within the past 5-10 years, there has been a rapid rise in the interest of design thinking and innovation methods in all sectors of the economy. Much of this interest stems from a sense of urgency felt by government-, non-government-, and industrial organizations to address critical systems problems arising from changes in technology, populations, and climate.

Many individuals and organizations are investing in how to learn and apply certain design methods and mindsets that are squarely in the wheelhouse of interaction and user experience designers. This is creating opportunity for UX designers and design teams to move into positions of leadership in some organizations, while at the same time commoditizing UX and interaction design as a back-end specialization—and therefore separate from front-end design thinking activities—in other organizations.

Stanford d.school has seen great success in training executives and managers from a variety of disciplines. Design Thinking programs are creating impact in the business culture at companies such as JetBlue, Nordstrom, Intuit, Fidelity, Citrix, Proctor and Gamble, and others. The result is a greater awareness of the value of human-centered design, cross-functional collaboration and early, iterative testing of concepts before implementation. However, these companies are also discovering there are choices to be made: when a DT project team is kept small, staffed with designers who specialize, they are capable of producing repeatedly high quality results; when DT is given away to the organization at large, a culture that values design emerges, but the quality of outcomes on projects staffed with “non-designer design thinkers” cannot be gauged or controlled.

For interaction design educators, in both industry and the academy, the question then becomes: who do we train, how do we train them, and for what types of outcomes? For example, interaction design firms that do research and strategy are increasingly being called upon to deliver toolkits to their clients that include training in design thinking and Lean methods. Teaching a client “to fish” by training their in-house design team can often generate longer, more strategic engagements with the client for these firm. Initiatives like Design For America are empowering students from all majors to use DT mindsets and methods on important social problems. MBA programs are including single design thinking courses in a two-year curriculum, yet in a contest in 2014 at the University of Toronto between competing schools, the MFA programs beat the MBAs for most innovative solutions. What is the background of the trainer and what should the training consist of in each of these cases?

This call for design thinking training across disciplines will continue as the need for cross-functional collaboration grows. Design educators were previously in the position of determining curriculum and outcomes based on the experience of best practice from within the profession. While the curriculum of skills is still set by the profession, the language used, the depth of practice, and the criteria for evaluation will be increasingly determined by how students intend to apply the skills and what types of outcomes the organizations that hire them or sponsor their training expect from their practice. Unlike educators from other disciplines who offer training in design thinking, interaction designers are in a unique position to support and guide the training of both designers and non-designers, in both academic and industrial settings. We must be prepared to articulate the distinction in language that potential non-designer clients and students recognize.

 

WORKSHOP GOAL

•          To gather stories from across the profession about training for non-designers.

        o  Student/client needs and desired outcomes

        o  Training approaches being taken (methods, formats, etc.) and how these approaches differ for non-designers. What’s working? What are the challenges or unintended consequences?

•          To brainstorm sample curricula of courses, workshops, or exercises for training non-designers that encourages best practice and considers how they want to apply the knowledge. Participants will have a tangible, targeted takeaway from the workshop.

 

FORMAT (2h 30 min total)


Working on rotating teams of 3-6 people, participants will discuss strategic and tactical questions and case studies related to the topic, then share to the room. Out of the discussions, teams will self-organize based on mutual interests to sketch proposed curricula for training offerings. A framework to support focused thinking will suggested, yet framing of each training offering will be determined by each team.


SESSION OUTCOME

Workshop attendees, on teams, will generate a basic framework of training offerings for non-designers or in-house design teams. Frameworks will be distributed to attendees. 

Speakers
DM

Dianna Miller

Professor, Industrial + Interaction Design, Syracuse University


Sunday February 8, 2015 1:30pm - 4:30pm
Nave 3

1:30pm

Experience, Foundation, and Outcomes of General Assembly’s 10-week, Full-time UX Design Immersive Course
Limited Capacity seats available

Attendees of this workshop will be provided with an experience reflecting what students experience during General Assembly’s 10-week, full-time UX design immersive (UXDI) course. From what happens during day 1, through what the culture of the classroom is like and how it is achieved, through snippets of examples of lectures/workshops/projects/…, through the type of work students produce, and more, presented by San Francisco UXDI instructors and alumni. Why all this happens, what has been done to enable it to happen, and how effective it all has proven to be will also be addressed. Attendees will be encouraged to question the model and asked to contrast it with others. 


Sunday February 8, 2015 1:30pm - 4:30pm
East 1 1111 8th Street San Francisco, CA 94107

1:30pm

Injecting Design into the Core, Rethinking High School Curricula
Limited Capacity seats available

While educators have access to many examples of project-based design activities, few, if any, resources exist demonstrating how design can be practically implemented throughout the academic year.  frog would like to harness the knowledge and energy of the IxD community to fill this gap by facilitating the collaborative redesign of a high school lesson and gain insights for creating a design imbued high school curriculum.  The workshop will center around 3-4 teams, each focusing on a core subject area and teacher. At the end of the workshop, teachers will walk away with actionable recommendations and personal connections to IxD professionals. The IxD community will have a firm grasp on the challenges and opportunities of further injecting design methodology into the classroom.

 

MATERIALS

+ Sample lesson plan per curriculum per core area

+ Sample lesson materials

 

INTRO + BREAK INTO GROUPS (5 MINUTES)

 

ACTIVITY 1: UNDERSTAND (10 MIN)

Each group will gain an understanding of the their teacher’s unique school situation and pain points. This will be through a guided interview lead by a group member while other group members record and visualize observations.

 

ACTIVITY 2: GENERATE (30 MINUTES)

Each group will map out the current lesson plan (customer journey) from beginning to end, including objectives, lesson activities, and pain points.

 

ACTIVITY 3: BUILD (45 MINUTES)

Each group will design a new lesson plan by injecting design principals map out and build the new lesson plan on butcher paper on the wall. Groups will build any materials needed for the lesson. The goal is to inject design skills, including building empathy, prototyping, and feedback.

 

BREAK (5 MINUTES)

 

ACTIVITY 4: SHARE (30 MINUTES)

New “tour groups” are formed which are made up of one person from each of the previous groups. Groups spend 5 minutes at each lesson created by the other group and must “teach” their tour group.

 

ACTIVITY 5: REFLECT (30 MINUTES)

Using affinity mapping the whole group will reflect on what we’ve learned.

+ What were challenges you faced?

+ What worked well?

+ What patterns did you observe across core subjects?

+ Where are the best opportunities to inject design in the core?

+ What are the next steps for IxD as a community?

 

WRAP UP (5 MINUTES)

Speakers
avatar for Kat Davis

Kat Davis

Interaction Designer, frog
avatar for Scott Nazarian

Scott Nazarian

Executive Creative Director, Frog
I lead (UX) design teams, I focus (and unfocus) minds, I foment discussion and ideas. | | two principles fascinate and delight me: | | “Culture is product.” | “If they can, they will.” | | My work has been primarily digital with frequent cross-over into physical material and forms. Spanning the PC and mobile web, entertainment ecosystems, enterprise controls and commercial environments, the hybrid space between digital... Read More →


Sunday February 8, 2015 1:30pm - 4:30pm
West 2 1111 8th Street San Francisco, CA 94107

1:30pm

Sharing and Showing How through Bridging Design Prototypes
Limited Capacity seats available

 Through practical exercises, the participants will be walked through the six principles underpinning the BDP approach. Its theoretical underpinnings are derived from user-centred design (Norman, 2002), human-centered product development process (Norman, 1998), inclusive design (Keates & Clarkson, 2003), participatory design (Suchman, 1993) and the theory of meaningful learning (Ausubel, 1968).

 The example cases are drawn from the project outcomes of my master’s students who are in their final year of study. These students have undertaken their projects through internships in collaboration with a start-up or a small and medium-sized company. A few students are themselves entrepreneurs, and can use the course to develop their own entrepreneurial ideas. The outcomes shared have been achieved in 10 weeks with an average time investment of 80 hours, while taking other classes, doing internships, and/or parenting.

The link provided shows 10 slides with a summary of theoretical topics that will be covered in the session, and examples drawn from student projects.

Speakers
avatar for Gloria Gomez

Gloria Gomez

Assistant Professor, Department of Technology and Innovation, University of Southern Denmark
I am an assistant professor in the Department of Technology and Innovation, Faculty of Engineering, at the University of Southern Denmark (SDU), and contribute to the Department's research activities in human-centred product development. I teach and supervise thesis candidates in the Masters of Product Development and Innovation, in the emphasis of experience design. My applied design research enables innovative areas of practices to emerge in... Read More →


Sunday February 8, 2015 1:30pm - 4:30pm
Nave 9

2:45pm

Break
Sunday February 8, 2015 2:45pm - 3:00pm
Timken Reception 1111 8th Street San Francisco, CA 94107

3:00pm

Taller UX, a collaborative education project
Meet Taller UX, a workshop format designed as an open educational resource to help new IxDA communities to grow faster in Latin America. The talk features Taller UX as an example of what can be accomplished when collaboration and education are used together for community building.

Speakers
J

Jorge

I'm an Argentinian graphic and UX designer. I've worked in the IT area | since graduating in 2010 and joined IxDA as a co-leader for the | Corrientes-Resistencia chapter in 2011. I'm also a co-founder of | Taller UX and am currently working in product design at Zauber.
avatar for Damian Calderon

Damian Calderon

UX Manager, Flowics
I've created http://tallerux.com.ar/ a set of introductory workshops to help IxD to grow faster at Latin America, through open source collaboration.


Sunday February 8, 2015 3:00pm - 4:30pm
Timken Lecture Hall 1111 8th Street San Francisco, CA 94107

4:45pm

Panel - The Role of Technology in the Design School Curriculum
From wearables, to the Internet of Things, to smart cities - technology is an essential and integrated aspect of our lives. It can measure, process and respond to anything at any time, in any place. The challenge is how do we turn this amazing technology into something useful. The good news is that accessible and customizable open-source products (such as Arduino) make it is possible for the non-engineer to develop the next big thing. As a result even the more traditional creative practices such as fashion design, jewelry or art are able to incorporate technology into their designs. However, there is no consistency in how to educate design school students on technology so they can use it in the design process. This panel will explore the growing need of technology education in the design school setting and what is needed going forward.  The panel will comprise design school technology leaders and faculty who are at the forefront of  technology education in the design school curriculum and they will discuss the current and future trends in this area.

Sunday February 8, 2015 4:45pm - 5:45pm
Timken Lecture Hall 1111 8th Street San Francisco, CA 94107

6:15pm

Education Reception
The Education Summit, The Student Design Challenge and the Student Finalists from the Interaction Awards as well as others will come together for the post- Education Summit Reception to celebrate all parts of IxDA Education focus and celebrate educators and students alike.

This event is open to IxD Education Summit attendees & speakers and invited guests only. 

Sunday February 8, 2015 6:15pm - 8:15pm
Nave 1111 8th Street San Francisco, CA 94107

8:00pm

1st evening shuttle
Limited Capacity seats available

Please be sure to sign up if you want to take a shuttler from the IxD Education Summit.
Each shuttle has limited capacity and we need to know how many to expect more or less for each one. 

Please only sign up for ONE. 

Sunday February 8, 2015 8:00pm - 8:15pm
Shuttle

8:15pm

2nd evening shuttle
Limited Capacity seats available

Please be sure to sign up if you want to take a shuttler to the IxD Education Summit.
Each shuttle has limited capacity and we need to know how many to expect more or less for each one. 

Please only sign up for ONE. 

Sunday February 8, 2015 8:15pm - 8:30pm
TBA

8:30pm

3rd evening shuttle
Limited Capacity seats available

Sunday February 8, 2015 8:30pm - 8:45pm
Shuttle
 
Monday, February 9
 

9:00am

Opening Remarks
Monday February 9, 2015 9:00am - 9:30am
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

9:30am

KEYNOTE SIMULCAST: Jan Chipchase
Simulcast of the keynote in the YBCA Theater for those who don't hold a Theater ticket. This happens just across the street in the Contemporary Jewish Museum.

Monday February 9, 2015 9:30am - 10:30am
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

9:30am

KEYNOTE: Jan Chipchase
Speakers
avatar for Jan Chipchase

Jan Chipchase

Founder, Studio D Radiodurans


Monday February 9, 2015 9:30am - 10:30am
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

11:00am

Keeping the Vision Alive: Techniques for Communication Throughout the Project Lifecycle

Your vision is defined, your mandate is clear, and your team is energized. You’ve captured user needs and business considerations, your detailed design work is underway and focused on meeting these needs and the larger user experience vision. And then circumstances set in as the work continues… new technical constraints, scheduling functionality delivery to meet release cycles, necessary deviations from the vision to meet short-term requirements, scope adjustments, and so much more. As UX practitioners, we often face challenges “keeping the vision alive” as projects get caught up in constraints, details, and politics. But we can’t let those things derail us or take things too far from that solid, long-term vision.

In this talk, we will discuss strategies and practical techniques to help teams stay focused on meeting long-term goals, while addressing short-term needs and facing the circumstances and challenges that arise through the design and implementation process. Some examples we will show and discuss include: communicating project vision with executives, project leads, team members, and users; reflecting scope and progress; connecting specific features and user stories to larger design goals; and letting people know what to expect and when. 

We will also explore techniques we use as consultants to prepare the project team to hold the line on needed improvements, advocate for user needs, and build on the “big picture” over the long haul after the UX work is completed. Topics we will cover include: maintaining strategic perspective to support long-term, larger-scale objectives; planting seeds of understanding and ownership at various levels of the organization; and providing practical templates, guidelines, and decision trees to help support expansion and evolution in a way that maintains alignment with the larger intent.


Speakers
avatar for Lisa Battle

Lisa Battle

Principal Consultant, Design for Context
We are looking for experienced designers for full time and contract positions.
avatar for Duane Degler

Duane Degler

Principal, Design for Context
Talk to me about unusual, quirky, data-driven, deeply related electronic spaces. Or whatever you find most fascinating!


Monday February 9, 2015 11:00am - 11:50am
7. 111 Minna Gallery: Zappa Room 111 Minna St, San Francisco, CA 94103

11:00am

Macrointeractions

“Always design a thing by considering it in its next larger context.” — Eliel Saarinen

Design as a craft is usually focused on the skills and processes for making a singular product, that is centered on human needs, and rendered with a great attention to detail. Usually when we speak of the details, we think of the little things. But the making of a product is surrounded by many larger problem sets that often feel abstract, outside the scope of Interaction Design work, or belonging to a entirely different discipline altogether. For example: team dynamics, production processes, human resources, company operations, marketing, sales, communications,  product management, engineering, manufacturing partnerships, or developer relationships. However, any friction that might prevent your product from being made, from connecting with your customers, or from growing and scaling, is an interaction problem that will limit people from ever experiencing the product that you’ve designed (even with all its wonderful details). That makes it a problem worth spending time on. Once you begin to look for and recognize these problems, you can start to approach them the same way you would any other design challenge. 

This talk is an exploration of approaches that designers and developers have taken to solve the problem sets around the product, to support it, grow it, and make it stronger. It puts forward the idea of a macrointeraction — a design space at the other end of a spectrum from a microinteraction — as a model for addressing the big problems in product development, that will help or hinder the little details to be possible. The talk will frame three large problem spaces that surround most product development, as well as approaches for solving these problems, which designers can apply their unique skills towards to make their products better.


Speakers
avatar for Mike Kruzeniski

Mike Kruzeniski

Design Director, Twitter
I work with the design team at Twitter, and I love Twitter, and we're hiring, so come talk to me about Twitter! I used to work at Microsoft and Nokia, and studied Industrial Design at Emily Carr in Vancouver, and Interaction Design at the Umeå Institute of Design in Sweden. | | I'll be talking about design strategy in my "Macrointeractions" talk on Monday morning.


Monday February 9, 2015 11:00am - 11:50am
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

11:00am

Mission-Driven Interaction Design
A mission is that which gives us purpose. In movies and books, the entire
plot generally centers around the protagonist's mission. In real life,
however, we often limit our understanding of Œmission-driven¹ work to
charities and non-profits. In reality, every designer can seize the
opportunity to do work with greater meaning.

This talk is a practical guide to defining and understanding the mission
that your work serves, whether you design for a tiny non-profit or the
largest technology company. We¹ll look at successful examples of
mission-driven design from both the non-profit and commercial sectors, and
discuss methods for infusing this perspective into your own work.
Ultimately, this session will give you the tools to become more purposeful
in everything that you design.

Speakers
avatar for Daniel Newman

Daniel Newman

Deputy Creative Director, NPR
I do UX and design for apps & websites at NPR in DC, where my biggest project is the NPR One app. I formerly managed the Web & Mobile UX Team at Wolfram Research & Wolfram|Alpha, and was one of the co-chairs of this year's Information Architecture Summit. I'm "Dad" to an awesome 9 month-old and a fan of animation, local food, & craft beer.


Monday February 9, 2015 11:00am - 11:50am
2. YBCA: Screening Room 701 Mission St, San Francisco, CA 94103

11:00am

Practical Creativity
When we think about creativity, it’s usually the creativity of artists and musicians, novelists and poets. That is, people who create to express. But there’s another kind of creativity: that of designers and craftsmen, scientists and engineers. Those who create to solve problems or to invent. While these two modes of creativity aren’t exclusive, this second type of creativity, what I’m calling Practical Creativity, is defined by constraints that aren’t of one’s own making and are usually solved by putting together disparate pieces into a new, unique whole. This talk focuses on what you can do to increase your practical creativity through the deliberate practice of finding and gathering those pieces and the methods for fitting them together. We’ll look at everyday practices and methods to boost creativity, as well as how to overcome the (infinite) number of things that seem to inhibit creativity.

Speakers
avatar for Dan Saffer

Dan Saffer

Creative Director, Jawbone
Since 1995, Dan Saffer has designed everything from websites to appliances to robots. He feels that design isn’t only about problem solving, but about creating a better, more humane, future. | | Dan’s insightful, thoughtful approach to design has been captured in the three books he’s written—Designing for Interaction, Designing Gestural Interfaces, and Designing Devices—which are required reading for any student... Read More →


Monday February 9, 2015 11:00am - 11:50am
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

11:00am

WORKSHOP: Volunteer for IxDA
Limited Capacity seats available

Come and volunteer to help grow IxDA. These drop-in sessions will help us connect you with other volunteers from IxDA, getting you pointed in the right direction. Volunteering is a great opportunity to grow your professional network by helping at the global or national level, or even at the local level as a local leader, working with chapters already in place, or even starting your own chapter! Whatever your skill set might be, we want to hear about it, and we want to connect you with the other talented people who are already doing great things as part of IxDA and the interaction design community.


Note that pre-registration is not required! Drop in during any of the session times.

Moderators
Monday February 9, 2015 11:00am - 1:00pm
3. YBCA: Workshop Room 701 Mission St, San Francisco, CA 94103

11:00am

HOSTED WORKSHOP: Service Blueprinting: An Essential Tool to Understand the Customer Experience -- hosted at Cooper
Limited Capacity full

This workshop is hosted at Cooper's offices at 85 2nd St, about a 5 minute walk from the YBCA.


Today’s products and services live in complex systems of digital and human interaction points. Service blueprints help designers to navigate this complexity and shape the complete customer experience. 

In this workshop, we'll take a deep dive into one of the primary tools of service design: the service blueprint. First, we'll discuss the best uses for service blueprint. Then you'll build one in small teams around a common experience. 

Cooper is located at 85 2nd St, two blocks south of the Yerba Buena Center for the Arts. 

Monday February 9, 2015 11:00am - 4:00pm
Cooper

11:00am

WORKSHOP: Get Out of the Lab: Conducting User Research in Context: organized by Twitter
Limited Capacity full

This is a 4 hour workshop, sponsored by Twitter and run by Twitter employees.

The first part takes place between 11am - 1pm.
Lunch is between 1pm - 2pm.
The second part takes place between 2pm - 4pm.

Speakers
DD

David Dearman

Senior User Researcher, Twitter
avatar for Simona De Rosa

Simona De Rosa

User Experience Researcher, Twitter
MD

Marco de Sá

Senior User Researcher, Twitter


Monday February 9, 2015 11:00am - 4:00pm
5. Contemporary Jewish Museum: Boardroom 736 Mission St, San Francisco, CA 94103

11:00am

WORKSHOP: Soft Skills Are Hard
Limited Capacity full

This is a 4 hour workshop. 

The first part takes place between 11am - 1pm.
Lunch is between 1pm - 2pm.
The second part takes place between 2pm - 4pm.

In this interactive session, we'll work together on identifying and developing the interpersonal, creative, and cognitive skill sets that are essential in innovative work cultures.

Speakers
avatar for Steve Portigal

Steve Portigal

Principal, Portigal Consulting
My book, Interviewing Users (from Rosenfeld Media). My podcast, Dollars to Donuts. My workshop, Soft Skills are Hard. Pizza. Star Trek.


Monday February 9, 2015 11:00am - 4:00pm
6. Contemporary Jewish Museum Classroom 736 Mission St, San Francisco, CA 94103

12:10pm

Design for Civic Action
Lessons for designers looking to create and support positive social change.

Speakers
avatar for Gretchen Anderson

Gretchen Anderson

VP, Product, GreatSchools
Gretchen Anderson spent the first part of her career in design consulting for firms like frog design, Cooper, and Punchcut. Now, as the VP of Product for GreatSchools, she oversees design, product management and engineering and loves the challenge of helping design permeate an organization, not just products. Her past clients include Virgin Records, Samsung, and Johnson & Johnson. Most recently at GreatSchools, she works with local... Read More →


Monday February 9, 2015 12:10pm - 1:00pm
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

12:10pm

The Future of Work
Based on my (upcoming/soon to be recent) project for the Open Society Foundation, An Inquiry into Technology and the Future of Work, I critique Big Tech’s narrative on emerging reproductive technologies, to share why their approach misses the point for potential-parents-in-tech, and obscures other opportunities for creating  just environment in which to thrive at work, and away from the cubicle farm.

Speakers
avatar for Rachel Abrams

Rachel Abrams

Director, Turnstone Consulting
#futureofwork | #freelancefutures | #itsmybiz | #visualstorytelling | #feministworkplace | #designstrategy | #newtechnarratives | #socialpolicy | #social innovation | #mapmaking | #placesnetworksservices | #rockspaperscissors


Monday February 9, 2015 12:10pm - 1:00pm
2. YBCA: Screening Room 701 Mission St, San Francisco, CA 94103

12:10pm

The Heart of the Matter
In our work, we often think of the outward tangible measures of success — financial reward, intellectual capital, the challenge of a really interesting project, the UX and UI of a product, etc. That only tells part of the story, however. If we only worry about improving those outer outcomes, we could lose sight of what’s really important in our work: the heart. Taking the time to strengthen from within - within our organizations and ourselves - will have direct and collateral positive impact on our ability to be human-centered and to create delightful products and services. 

Speakers
avatar for Phi Hong Ha

Phi Hong Ha

Creative Director, Doberman


Monday February 9, 2015 12:10pm - 1:00pm
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

12:10pm

Welcome Change

The recent emergence of new users, mobility, Internet of things, new form factors, multi input types and work environments presents a tipping point.  A shift that force us to change the way we design productivity experiences.  

Much like during Modernism, we are moving to design experiences that are Authentic to our present materials,  the software we build and the way it is represented. These materials allow us to build applications that are free from old world metaphors.

Instead, they can be adaptive, contextually aware, focus on intent and function first, optimized to fit any output and accept any input.

Experiences that help users focus on their work, reduce the effort it is needed to achieve great outcomes, and offer relevant and meaningful choices. Experiences that are rooted in our present. 

This presentation will discuss the nature of the changes, and how  Modern Digital Experiences might shape our lives. 

 


Speakers
avatar for Erez Kikin Gil

Erez Kikin Gil

Senior Design Manager, Microsoft
@Tiltool


Monday February 9, 2015 12:10pm - 1:00pm
7. 111 Minna Gallery: Zappa Room 111 Minna St, San Francisco, CA 94103

1:00pm

Lunch
Monday February 9, 2015 1:00pm - 2:00pm
YBCA Forum 701 Mission St, San Francisco, CA 94103

2:00pm

Full Contact
Things we’ve learned to do with UX design while practicing it at Ammunition.

Speakers
MR

Matt Rolandson

Partner, Ammunition


Monday February 9, 2015 2:00pm - 2:50pm
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

2:00pm

Meaning First: Design For The Human Spirit And Our Collective Creativity
Today design has been reduced to a competition for stimulating our brain stem, instead of stimulating our deepest human needs, a sense of fulfillment and awakening our creativity. Are designers in a position to change this? What if we could design to make our Darwinian instincts work for us instead of against us? Let’s start a conversation and a movement for design that unlocks creativity and human potential. In this talk, Tristan (Google) will suggest concrete steps you can take today – whether you’re a product designer or business leader - to help design for human values. Kristian (IDEO and CCA) will inspire us through examples of our inherent specialness as designers, and our mission to humanize technology, benefit people and to awaken collective creativity. 

Speakers
avatar for Tristan Harris

Tristan Harris

.Product Philosopher, Google
Pushing for an independent Organic label for tech designed to help us spend our time well.: | | TED talk: | https://www.youtube.com/watch?v=jT5rRh9AZf4h
KS

Kristian Simsarian

Chair, Interaction Design, California College of the Arts / IDEO


Monday February 9, 2015 2:00pm - 2:50pm
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

2:00pm

PANEL DISCUSSION: Designing for the Developing World -- organized by Facebook
Most of the world lives in places you likely don’t know much about with people different than you are. This panel will discuss how you design for that world, the responsibility of doing so, and the approach designers should take.
 
Panelists
Luke Wroblewski (Director of Product, Google)
Patrice Martin (Founder, IDEO.org)
Nate Bolt (Ethnio, former Design Research Manager at FB)
Gaby Brink (Founder, Tomorrow Partners)
Alexander Baumgardt (VP of Global Design, d.light design)
Elizabeth Laraki (Manager of Product Design, Facebook)
 
Moderator:
Nathan Shedroff (Currently Chair of Design MBA at CCA)
 

Moderators
avatar for Nathan Shedroff

Nathan Shedroff

., California College of the Arts

Speakers
AB

Alexander Baumgardt

VP, Global Design, d.light Design
avatar for Nate Bolt

Nate Bolt

Founder, Ethnio
avatar for Gaby Brink

Gaby Brink

Founder & Creative Director, Tomorrow Partners
EL

Elizabeth Laraki

Manager of Product Design, Facebook
PM

Patrice Martin

Founder, IDEO.org
LW

Luke Wroblewski

Director of Product, Google


Monday February 9, 2015 2:00pm - 4:00pm
2. YBCA: Screening Room 701 Mission St, San Francisco, CA 94103

2:00pm

PANEL DISCUSSION: So, You Want To Run a Design Agency...
This is a panel discussion.

The first 50 minutes will be conversation between the panelists. There will then be a 20 minute break, and up to another 50 minutes for Q&A between the audience and the panelists. 

Are you considering starting your own agency? Do you run an agency and wonder how others do it? Here's your chance to peek behind the curtain. This panel is an honest discussion from masters in the industry of what works and doesn't work in the agency world. It is a discussion of operations, logistics, people and project management, client management, business development and what it takes to succeed in the design business world. Join principals from top large and small agencies for a frank conversation and get your burning questions answered. Hear horror stories of what happened when things went wrong, learn how we fixed it, and avoid the mistakes we all made. 

Moderators
avatar for Christina Wodtke

Christina Wodtke

Owner, California College of the Arts
Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings.

Speakers
avatar for Jesse James Garrett

Jesse James Garrett

Founder & CCO, Adaptive Path
avatar for Maria Giudice

Maria Giudice

Founder & CEO, Hot Studio
avatar for Felipe  Memoria

Felipe Memoria

Founding Partner, Work & Company
I'm a Founding Partner at Work & Company, a Product Design and Strategy firm in Brooklyn, New York. Previously I was Partner, User Experience at Huge, where I headed the UX discipline across seven offices worldwide. I'm a designer.
avatar for Julie Stanford

Julie Stanford

Founder, Sliced Bread Design
I’m the founding Principal of Sliced Bread Design, a Bay Area user research and design agency focused on designing useful products that simplify people's lives. At Sliced Bread, I’ve worked in a wide variety of industries including personal finance, digital file management, agricultural insurance, family technology use, electric car charging, and my personal favorite, food. Basically, I like to work on complex, integrated systems that solve... Read More →


Monday February 9, 2015 2:00pm - 4:00pm
7. 111 Minna Gallery: Zappa Room 111 Minna St, San Francisco, CA 94103

2:00pm

WORKSHOP: 100 Questions For The Young Creative
Limited Capacity full

Moderators
avatar for Lauren  Serota

Lauren Serota

creative director, Studio D Radiodurans

Speakers
avatar for Jan Chipchase

Jan Chipchase

Founder, Studio D Radiodurans


Monday February 9, 2015 2:00pm - 4:00pm
3. YBCA: Workshop Room 701 Mission St, San Francisco, CA 94103

3:10pm

The Behavioral Age: A Young Designer’s Illustrated Primer
An introduction to behavioral design and why it’s important, including real-world examples, techniques for designers to use to solve the big problems of today's world.

Speakers
avatar for Deena Rosen

Deena Rosen

VP, User Experience, Opower


Monday February 9, 2015 3:10pm - 4:00pm
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

3:10pm

The Designer as Founder
Speakers
RG

Raphael Grignani

Founder, Jauntful


Monday February 9, 2015 3:10pm - 4:00pm
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

4:00pm

Happy Hour: sponsored by Mailchimp
Mingle and drink!

Monday February 9, 2015 4:00pm - 5:00pm
YBCA Forum 701 Mission St, San Francisco, CA 94103

5:00pm

KEYNOTE SIMULCAST: Kara Swisher
Simulcast of the keynote in the YBCA Theater for those who don't hold a Theater ticket. This happens just across the street in the Contemporary Jewish Museum.

Monday February 9, 2015 5:00pm - 6:00pm
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

5:00pm

Keynote: Kara Swisher
Speakers
avatar for Kara Swisher

Kara Swisher

Executive editor, Recode
Kara Swisher is the executive editor of Recode, host of the Recode Decode podcast and co-executive producer of the Code Conference. Recode and Code are wholly owned by Vox Media, a company with an audience of 170 million worldwide and eight distinct media brands. Swisher co-founded former Recode and Code owner Revere Digital and, before that, co-produced and co-hosted The Wall Street Journal’s “D: All Things Digital,” with... Read More →


Monday February 9, 2015 5:00pm - 6:00pm
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

7:00pm

Interaction15 Opening Party: sponsored by GE
Monday February 9, 2015 7:00pm - 11:00pm
Old Mint Building Mint Plaza, San Francisco CA 94103
 
Tuesday, February 10
 

9:15am

Opening Remarks
Tuesday February 10, 2015 9:15am - 9:30am
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

9:20am

IxDA Interaction Awards Preview
Speakers
avatar for Niklas Mortensen

Niklas Mortensen

Ambassador, IxDA Oslo


Tuesday February 10, 2015 9:20am - 9:30am
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

9:30am

KEYNOTE SIMULCAST: Tim Brown in conversation with Allan Chochinov
Simulcast of the keynote in the YBCA Theater for those who don't hold a Theater ticket. This happens just across the street in the Contemporary Jewish Museum.

Tuesday February 10, 2015 9:30am - 10:30am
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

9:30am

KEYNOTE: Tim Brown in conversation with Allan Chochinov
Speakers
avatar for Tim Brown

Tim Brown

CEO, IDEO
avatar for Allan Chochinov

Allan Chochinov

Chair, MFA Products of Design, SVA
Allan Chochinov is a partner of Core77, a New York-based design network serving a global community of designers and design enthusiasts, and Chair of the new MFA in Products of Design graduate program at the School of Visual Arts in New York City. Prior, his work in product design focused on the medical, surgical, and diagnostic fields, as well as on consumer products and workplace systems. He has been named on numerous design and utility... Read More →


Tuesday February 10, 2015 9:30am - 10:30am
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

11:00am

Go Home, Data, You're Drunk

Data is a loudmouth. Sure, he’s smart, good looking in a nerdy way, has solid earning potential. But he often monopolizes the conversation and, if we can be honest here, sometimes doesn’t know what the hell he’s talking about.

Data has a standing invitation to many product conversations these days and designers are expected to at least be his acquaintance. Data does play an important role in the creation of successful products, but is often applied too broadly and toward answering the wrong questions. In this talk, Danielle will take you on a tour of some complicated relationships with data from her career and beyond, some where data ruled the day and others where it was asked politely to step aside. She’ll even share some scandalous stories of where data has — gasp! — lied to gullible designers.

Along the way, Danielle will advocate for a data-augmented approach that’s balanced with other tools in the design arsenal. She’ll cover when and how to use quantitative data to the best outcome, including how to formulate the right questions for data to answer and how to evaluate data with a critical eye.


Speakers
avatar for Danielle  Malik

Danielle Malik

Founder, Design Equation
I recently founded a design studio called Design Equation, which pairs junior designers with nonprofits and early-stage startups in a mentored environment. I am, as they say, living the dream. Prior to founding this company, I have flexed my design & leadership muscles in a variety of roles: Instructor at General Assembly, Product Design Manager at Facebook, Principal of UX at Hot Studio, and many other engagements great and small. I have been... Read More →


Tuesday February 10, 2015 11:00am - 11:50am
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

11:00am

Jumping to the End: Practical Design Fiction at Google Creative Lab & BERG
Moderators
avatar for Matt Jones

Matt Jones

Interaction Design Director, Google

Tuesday February 10, 2015 11:00am - 11:50am
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

11:00am

PANEL DISCUSSION: What makes for a successful industry and academic partnership with design schools? (organized by Intel)
PANELISTS: Alex Castellarnau (Dropbox), Greg Petroff (GE), Christian Palino (FB), Enrique Allen (Designerfund), David Sherwin (Lynda), Erin Hauber (IBM), Hector Ouilhet (Google), Scott Lietzke (Workday)

Industry and academia have always had a long-standing partnership that benefits everyone. Industry has a strong interest in ensuring that academia produces graduates that are highly skilled, while academia needs to make sure that their students learn the latest and most desirable curricula. Both industry and academia tap into each other for knowledge and thought leadership. This creates significant opportunities for mutually beneficial collaborations. However, it is not always easy to make these partnerships work. It requires alignment in strategic expectations from both sides, as well as a sustainable framework based upon very real constraints such as time, budgets and human resources. This panel will explore what makes for a successful collaboration between industry and design schools. The panel will consist of industry representatives as well as design school representatives who are at the forefront of industry/academic relationships. 

Tuesday February 10, 2015 11:00am - 12:00pm
7. 111 Minna Gallery: Zappa Room 111 Minna St, San Francisco, CA 94103

11:00am

HOSTED WORKSHOP: Talk To Me: Design for Communication Without Words -- hosted at Method
Limited Capacity full

This workshop is a 4 hour workshop hosted at Method's offices at 585 Howard St, about a 5 minute walk from the YBCA.

-------

As smart technology finds it’s way into everyday objects, we will increasingly rely on non-screen based communication to interact with the world. In this workshop we’ll use sound, light, color and haptics to prototype a new language; enabling the next generation of products to speak without words. 

Tuesday February 10, 2015 11:00am - 4:00pm
Method, Inc.

11:00am

WORKSHOP: Design Fiction for Designers
Limited Capacity full

This is a four-hour workshop.

The first part will take place between 11am - 1pm.
Lunch will be taken with the rest of the attendees between 1pm - 2pm.
The second part will take place between 2pm - 4pm.

Participants will also be invited to share the output of the workshop. 

Speakers
JB

Julian Bleecker

Near Future Laboratory
NN

Nicolas Nova

Principal, Near Future Laboratory


Tuesday February 10, 2015 11:00am - 4:00pm
5. Contemporary Jewish Museum: Boardroom 736 Mission St, San Francisco, CA 94103

11:00am

WORKSHOP: Make: Conversation
Limited Capacity filling up

This is a four-hour workshop.

The first part will take place between 11am - 1pm.
Lunch will be taken with the rest of the attendees between 1pm - 2pm.
The second part will take place between 2pm - 4pm.

We make conversation all the time, mostly with each other. And increasingly we find human-computer interactions that also have an overt conversational quality to them, ranging from conversations with “assistants” like Siri, spoken searches using Google Now, conversational experiences in cars and connected homes, and industrial, healthcare, and commercial interactions involving speech.

Our intuitions might tell us that, since conversations occur naturally, anything we design should work well enough for conversational interactions. The reasoning goes that since we use language naturally, anything we come up with should do well enough—especially if we validate or improve the experience with user research.

The problem with this approach is that most of what we do when we’re talking happens spontaneously and unconsciously. When we slow down to the conscious thought required in design, we’re heavily biased to refer to our understanding of written language, lacking knowledge of how we use speech spontaneously.

This workshop will lay the foundation for understanding how conversations are made, exploring examples from real-world conversations. After learning the basics of how conversations work, participants will practice creating conversational interactions in a range of domains. Special attention will be given to the importance of defining the character that people will interact with, and the implications that has for the entire user experience.

Aspects of conversation uncovered in this workshop will have implications not only for what we traditionally think of as conversational interfaces, but also for interaction design in general.

 

Speakers
MP

Mary Parks

Global Experience Design, Honeywell


Tuesday February 10, 2015 11:00am - 4:00pm
6. Contemporary Jewish Museum Classroom 736 Mission St, San Francisco, CA 94103

11:00am

WORKSHOP: Presumptive Design: An Artifact Based Approach to Design Research
Limited Capacity filling up

This is a special, 5 hour workshop. 

The workshop runs from 11am - 4pm. Lunch will be taken in the workshop.

Join others in the IxDA community for an intensive hands-on design charrette exploring solutions to a surprise problem. Working in small groups, professionals from across the design spectrum will learn Presumptive Design, a design-research technique for capturing the unmet, and often unspoken, needs of your users. Extending beyond the Lean UX notion of design experiments, Presumptive Design reveals far more than users' reactions to your proposed solution. In addition to learning the theory behind the process, workshop participants will apply the theory with real users.

Speakers
avatar for Leo Frishberg

Leo Frishberg

Product Design Manager, Intel
30+ year design veteran - architecture, interaction, ux, strategy - whatever you want to talk about, I'm game. Perhaps we can discuss Presumptive Design, Enterprise UX, or the meaning of life in large corporations.


Tuesday February 10, 2015 11:00am - 4:00pm
3. YBCA: Workshop Room 701 Mission St, San Francisco, CA 94103
  • Host Organization Intel

12:10pm

PANEL DISCUSSION: IxD Instructional Models Compared and Contrasted (Edu Summit follow-up): organized by General Assembly
PANELISTS: Jon Kolko, Jenna Date, Andre Plaut, Alie Rose, Kristian Simsarian  

Multiple IxD instructional models exist. New ones are gaining traction. What is happening? Is something wrong with older models? If so, what? Is something wrong with newer models? If so, what? Do different models serve different purposes, or should some models be scrapped altogether? Representatives of different IxD instructional models come together for a lively discussion about what is happening with IxD instruction these days and what is likely to happen in the future.

Your panelists will be: Jon Kolko, Jenna Date, Andre Plaut, Alie Rose, Kristian Simsarian 

Speakers

Tuesday February 10, 2015 12:10pm - 1:00pm
7. 111 Minna Gallery: Zappa Room 111 Minna St, San Francisco, CA 94103

12:10pm

From Startup to Stable
What does it take to transform a new design team into a well-oiled machine that’s creative, passionate, and productive?

Whether you’re a new team in a large corporation or a seed-funded startup, there are all kinds of added challenges that aren’t necessarily part of the design process. How do you demonstrate the value of design to an organization who has never worked directly with an interaction designer? How do you find the right cadence for your work and the right balance in responsibilities? How do you share the process without losing control of design as a specialty?

I’ll share a few stories from my experience building a team of designers at American Express Serve, including our approach to making great work and how we’re tackling the wide open possibilities that come after achieving stability.

Speakers

Tuesday February 10, 2015 12:10pm - 1:00pm
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

12:10pm

Reality is Optional: Creating an Interaction Architecture for Orchestrated Human Experience
The industry of ‘Design’ is establishing its role in shaping reality, influencing policy, and affecting social structures. In the new world of the ‘experience society’ we are all participatory stewards, heading towards a post capital world and Interaction Design, in theory and practice, must shift its focus towards the question of meaning in experiential labor, alternative currencies, and social knowledge.  

Speakers
avatar for Jason Severs

Jason Severs

Executive Creative Director, frog
Jason Severs is an Executive Creative Director at Frog and a leader in the company’s design research practice. He is responsible for promoting a holistic perspective through translating the needs of users and business into meaningful design. Before joining frog, Jason worked with Bruce Mau Design on Massive Change, a project that aimed to communicate the transformative capacity of design as well as its impact on health and... Read More →


Tuesday February 10, 2015 12:10pm - 1:00pm
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

1:00pm

Lunch
Tuesday February 10, 2015 1:00pm - 2:00pm
YBCA Forum 701 Mission St, San Francisco, CA 94103

2:00pm

Designing for Impact
Designers have unlimited potential for impact on the world; but our impact can sometimes be limited by our own choices. What do we choose to work on? How do we measure our own impact? What do we allow to influence our perspective?

Margaret Gould Stewart has managed design teams for Google, YouTube, and currently leads Business Design for Facebook. After presenting some initial thoughts, she will be joined on stage by Kristian Simsarian, Chair of Interaction design programs at California College of the Arts, for a conversation about design’s opportunity to improve the lives of all kinds of people around the world, and why checking your design ego at the door may be the fastest route to changing the world.

Speakers
KS

Kristian Simsarian

Chair, Interaction Design, California College of the Arts / IDEO
MS

Margaret Stewart

., Facebook


Tuesday February 10, 2015 2:00pm - 2:50pm
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

2:00pm

Make Culture, Not War: The Secret of Great Teams & Organizations
“We’re way off schedule. Everyone is disengaged. No one is on board with the vision.” Sound familiar? What if you could create great products and services without all that drama? What if there was a secret to stellar team dynamics?

From “Ship It Days” to immersive onboarding programs, in this lively talk you will learn about curious, compelling ways that people from every role within organizations are creating inspired cultures. Drawing from her experience as a team member, team leader, and team facilitator, Teresa Brazen will discuss what constitutes a “healthy” culture, how culture impacts design teams and what they create together, and tools and techniques for fostering environments we all want to work in. Along the way, you’ll discover how uniquely well-suited designers are to creating culture change if we adapt the methodologies already in our arsenal.

If you lead a team, want to lead, work remotely, build stuff, wrangle people daily, or just want to hear about invaluable techniques for cultivating inspired team culture, don’t miss this talk!

Speakers

Tuesday February 10, 2015 2:00pm - 2:50pm
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

2:00pm

HOSTED WORKSHOP: Design and Research at the Scale of Wikipedia -- hosted at the Impact Hub
Limited Capacity filling up

This workshop is hosted at the Bay Area Impact Hub,  901 Mission #105, about a 3 minute walk from the YBCA.

----

Wikipedia is accessed by 500 million users every month from all around the world. It is a massive open ecosystem which presents big challenges to design for.
In this workshop, we'll discuss some of the implications of designing for Wikipedia, and we'll explore new ideas to build the encyclopedia of the future. We'll work with the participants to look to their ideas through the lens of a massive open community-driven project and its challenges. 

Speakers
avatar for Pau Giner

Pau Giner

Senior User Experience Designer, Wikimedia Foundation
avatar for Abigail  Ripstra

Abigail Ripstra

Design Research Lead, Wikimedia
avatar for Moiz Syed

Moiz Syed

User Experience Designer, Wikimedia Foundation
UX Designer at Wikimedia Foundation, working on Wikipedia. | | Talk to me about all things Wikipedia. I also work on a few side projects.


Tuesday February 10, 2015 2:00pm - 4:00pm
Impact Hub 901 Mission Street, Suite 105, San Francisco, CA 94103

2:00pm

PANEL DISCUSSION: Design in the C Suite: organized by Coroflot
This is a panel discussion.

The first 50 minutes will be conversation between the panelists. There will then be a 20 minute break, and up to another 50 minutes for Q&A between the audience and the panelists. 

Have you ever wondered how exactly a Chief Design Officer spends his or her days? For those interested in taking their career up to the C-Suite this panel discussion will shed light on the paths taken to this role, and once there, the tasks and responsibilities that fill the day to day schedule. Panelists will call on their own histories to highlight skills and experiences designers can use to nourish and move their careers in a leadership direction.

Join us for a discussion with:
  • Stephen Gay, Group XD Manager - Small Business Group
  • Sam Moreau, Design and Research Director, Office and Microsoft
  • Adam Cutler, Design Studio Program Director, IBM Design

Tuesday February 10, 2015 2:00pm - 4:00pm
2. YBCA: Screening Room 701 Mission St, San Francisco, CA 94103

2:00pm

PANEL DISCUSSION: Designing for the Wrist, Not the Drawer
This is a panel discussion.

The first 50 minutes will be conversation between the panelists. There will then be a 20 minute break, and up to another 50 minutes for Q&A between the audience and the panelists. 

---

How do we design new devices for the body which truly become part of people’s daily lives, and which don’t end up relegated to the drawer within weeks? The panelists will discuss their recent experiences designing and researching products which have taken different approaches to design for wearable devices.

Moderators
avatar for Wendy March

Wendy March

User Experience Manager, Intel

Speakers
AE

Aaren Esplin

User Experience Designer, Intel New Devices Group
HW

Heath Withers

Director of Design, Basis


Tuesday February 10, 2015 2:00pm - 4:00pm
7. 111 Minna Gallery: Zappa Room 111 Minna St, San Francisco, CA 94103
  • Host Organization Intel

3:10pm

Voice & Gesture

With the rise of gestural interfaces and ubiquitous computing experiences, users encounter systems with few physical affordances for interaction. Designers have tried overcoming these barriers to use by offering multi-page instruction screens upon application startup, introductory courses for first time device users, and significant feedback for allowed and non-allowed interactions.

How do you introduce users to new gestures and ways of interacting without extensive help modules or person-to-person assistance? How do people discover that a four-finger swipe is an interaction with purpose, not an accident? Where is the sweet spot between an overly assistive interface and one that leaves the user grasping for a lifeline?

This talk reviews some of the latest assistance methods in touch, gesture-based and voice interaction, with examples from the introduction and refinement of gestures on the Xbox, the trials of photo-taking and editing on phones, Apple’s hidden gestural language, challenges faced by the Google Now and Glass teams, and almost-ready-for-public devices like the Leap Motion controller. You'll learn about models for gestural interaction at the device, operating system, and application level, and get tips for creating new gestural interfaces, including methods for teaching gestures to users and finding new ways of interacting with devices.


Speakers
avatar for Abi Jones

Abi Jones

Interaction Designer, Google
Abi Jones designs for Google in California. | | She lives near the beach, writes the comic Dear Future, notes sidewalk stamps, has a keen understanding of new interaction methods, and helps people improve products through sketching and storyboarding workshops. | | Abi was born in Oregon, took a degree in Art History in Seattle, taught 3rd grade in Texas, worked at an education start-up in DC, and earned her Masters degree in Virginia.


Tuesday February 10, 2015 3:10pm - 4:00pm
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

3:10pm

When Dreams Come True: Building a Healthcare Service from Scratch
Wouldn't it be great if you could just start from scratch and build a service and organization that's truly design centered? But what happens when you get your wish: does your vision stay true, are your tools nimble enough for a start up, do your methods scale for growth?

As the employee #2 at a healthcare start up, I had the opportunity to do just that. In this talk I will share with you the lessons I've learned from building such an origination. What's worked, what'sfailed and what's changed as we've grown from just an idea to over 40 people.

Speakers
avatar for Susan Dybbs

Susan Dybbs

Director of Design, CollectiveHealth


Tuesday February 10, 2015 3:10pm - 4:00pm
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

4:00pm

Happy Hour: sponsored by DesignMap
Mingle and drink!

Tuesday February 10, 2015 4:00pm - 5:00pm
YBCA Forum 701 Mission St, San Francisco, CA 94103

5:00pm

KEYNOTE SIMULCAST: Gentry Underwood
Simulcast of the keynote in the YBCA Theater for those who don't hold a Theater ticket. This happens just across the street in the Contemporary Jewish Museum.

Tuesday February 10, 2015 5:00pm - 6:00pm
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

5:00pm

KEYNOTE: Gentry Underwood
Speakers
GU

Gentry Underwood

CEO, Orchestra


Tuesday February 10, 2015 5:00pm - 6:00pm
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

6:00pm

Open Studios Walking Tour
Limited Capacity filling up

As part of the Interaction15 conference, IxDASF invites you to spend the evening exploring the local design scene on a self-guided walking tour through SOMA, the Financial District and Embarcadero neighborhoods. This is a free event, open to the Bay Area design community as well as conference attendees.

LinkedIn, IDEO, Cooper, Pivotal Labs and Fitbit will be among the 15+ top design shops in San Francisco to open their doors for learning, fun, food, and libations. Get a firsthand look at cool work-spaces, meet local designers, see who’s hiring and find out who can throw the best party.

Look for our printed route-maps to get more information about each participating studio, tour directions and a few well-chosen SF landmarks you won’t want to miss.

Tuesday February 10, 2015 6:00pm - 9:00pm
TBA

6:30pm

Happy Hour at Method
Limited Capacity full

After the conference, come on over to Method's offices just around the corner from the YBCA to hang out and mingle with your fellow attendees!

Tuesday February 10, 2015 6:30pm - 7:30pm
Method, Inc.

6:30pm

Coroflot Connects
Limited Capacity filling up

Not the usual networking event, Coroflot Connects offers a chance to enjoy a drink, have a bite and shake hands with recruiters and HR professionals at some of the most innovative companies hiring designers for interaction, user experience, research, and management.  Not only could you walk away with a career changing job opportunity, you'll get valuable face-time with other bright-minded, creatively driven professionals. Join us Tuesday, February 10, starting at 6:30.  Exclusively for Interaction 15 Conference attendees.

Coroflot is offering IxDA attendees an opportunity to schedule private interviews for key, senior positions with three leading companies including IBM and Intuit. By-appointment interviews will take place on Monday, February 9 at an offsite location close to the conference venue. Eligible candidates will be contacted, but not guaranteed an interview. To be considered for available positions, please email Deb Aldrich deb@core77.com with your contact information.

Tuesday February 10, 2015 6:30pm - 8:30pm
Terra Gallery 511 Harrison St., San Francisco CA
 
Wednesday, February 11
 

9:00am

Opening Remarks
Wednesday February 11, 2015 9:00am - 9:10am
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

9:10am

Student Design Challenge Presentations
Wednesday February 11, 2015 9:10am - 9:30am
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

9:30am

KEYNOTE SIMULCAST: Ayah Bdeir
Simulcast of the keynote in the YBCA Theater for those who don't hold a Theater ticket. This happens just across the street in the Contemporary Jewish Museum.

Wednesday February 11, 2015 9:30am - 10:30am
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

9:30am

KEYNOTE: Ayah Bdeir
Speakers
avatar for Ayah Bdeir

Ayah Bdeir

Founder & CEO, littleBits
I’m the founder and CEO of littleBits, an award-winning library of electronic modules that snap together with magnets to allow anyone to learn, build, and invent with electronics. My career and education have centered on advancing open source hardware to make education and innovation more accessible to people around the world. I was born in Canada, grew up in Lebanon and Canada, studied Computer Engineering and Sociology at the American... Read More →


Wednesday February 11, 2015 9:30am - 10:30am
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

11:00am

Beyond Handwaving: The Role of Performance in Interaction Design
What does it take to turn a great idea into action? 

An important part of being an interaction designer is telling stories in front of an audience. It's not just a part of presenting proposals -- dreaming up characters, acting out scenarios, and describing interaction mechanisms are part of everything from sketching to walkthroughs.

Using case studies from a two-year ethnographic observation of interaction design consultancies, this talk will shed new light on the performance skills that designers use everyday. We'll take a close look at how performances make a difference to projects, teams, design careers and, ultimately, to the field of interaction design itself. 


Wednesday February 11, 2015 11:00am - 11:50am
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

11:00am

Everything You Want, Right When You Want It

As designers, we like to pride ourselves on our ability to be empathetic to our users true needs, but in consumer product design we increasingly default to a single aim. Optimizing for convenience, comfort and efficiency.

Smart objects, personalized algorithms and the convenience economy are in the process of changing almost every corner of our lives. Their promise, of delivering just the right thing at the right time is intoxicating. But in a world where algorithms start to shape more and more of our daily experience, how do we design human values into the things we create instead of purely optimizing for convenience and comfort? And how are shifting notions of convenience effecting society, from energy usage to happiness?


Speakers
avatar for Ian Bach

Ian Bach

Interaction Design Lead, Method
I'm a visual interaction designer with a passion for creating new digital products. My background industrial design informs a passion for inter-disciplinary work; digital products, designed for the physical world. Consumer electronics, connected products and physical interaction. | | I like prototyping stuff and treating users as humans not data points.


Wednesday February 11, 2015 11:00am - 11:50am
2. YBCA: Screening Room 701 Mission St, San Francisco, CA 94103

11:00am

Make a Case For Empathy

Big data, data visualization, data-driven decisions ... organizations hate risk. They love trying to predict your next choice based on what you chose the last time. How many times have you been chased for weeks by ads for shower fixtures because your friend was telling you about her renovation project and she wanted your opinion about finishes. These predictions are based on inferences and assumptions, not on the actual thinking that's going on. Perhaps only 20% of real-life thinking is represented by the numbers and the predictions.

The only way to find out the other 80% of the story is to take time to listen to people. Explore how each person makes decisions in many similar scenarios--not just the one involving your product or service. Develop a sense of empathy that you can use later in your own decision-making. 

If you listen to many people, you'll start to see patterns in how they reason, react, and guide their decisions. These patterns are what you use to balance big data. It's pretty simple, but mention to your boss that you want to go listen to how people think, and he'll assign you three new projects just to avoid that fuzzy qualitative data you might bring back. In an atmosphere where "hard numbers" and "scientific approaches" are held in greatest esteem, you have your work cut out for you to demonstrate that words are not useless fuzzy concepts. Your best weapon in this struggle? Understand how your bosses think. Understand the reasons numbers are held so dear. Develop empathy with your bosses, then address the underlying goals confidently with your qualitative data.


Speakers
IY

Indi Young

., .
empathy, person-focused research, product strategy


Wednesday February 11, 2015 11:00am - 11:50am
7. 111 Minna Gallery: Zappa Room 111 Minna St, San Francisco, CA 94103

11:00am

Passion & Progression
Danny Stillion, Executive Design Director at IDEO takes a retrospective look at over two decades of notable achievements in the interaction design domain, the growing impact of the discipline and the importance of harnessing our diverse passions to inspire future work in the field.

Speakers
DS

Danny Stillion

Executive Design Director, IDEO


Wednesday February 11, 2015 11:00am - 11:50am
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

11:00am

HOSTED WORKSHOP: Designing Moments, Powered By Location -- hosted at R/GA
Limited Capacity seats available

This workshop will be held at R/GA's San Francisco studio, located at 35 South Park St. This is approximately a 12 minute walk from the YBCA.

---------

Discover the power of user location information for designing mobile applications and digital services. Location technologies like beacons have created a paradigm shift in how brands communicate with consumers. Learn how digital products can become an extension of the physical world in this hands on workshop.
 

Wednesday February 11, 2015 11:00am - 1:00pm
R/GA San Francisco 35 South Park Street, San Francisco, CA 94107

11:00am

WORKSHOP: Think Like IBM: organized by IBM
Limited Capacity filling up

This is a two hour workshop, organized by IBM.

IBM cares about solving complex problems that affect millions of people globally. This worksho will give you a glimpse into what it’s like to design solutions at IBM that are completely focused on our end users. You’ll not only learn about IBM Design Thinking and about some of our incredibly powerful and disruptive enterprise technologies like Watson - but we’ll give you chance to a design a solution to solve a problem that is important to you (we'll have some prompts available to you as well in case you are stuck). Imagine what you would do with IBM Watson. Get ready to rapidly sketch, prototype, and present your ideas in our workshops. Post-it(R) Notes as well as snacks + drinks will be provided!  

Wednesday February 11, 2015 11:00am - 1:00pm
5. Contemporary Jewish Museum: Boardroom 736 Mission St, San Francisco, CA 94103
  • Host Organization IBM

11:00am

WORKSHOP: Volunteer for IxDA
Limited Capacity seats available

Come and volunteer to help grow IxDA. These drop-in sessions will help us connect you with other volunteers from IxDA, getting you pointed in the right direction. Volunteering is a great opportunity to grow your professional network by helping at the global or national level, or even at the local level as a local leader, working with chapters already in place, or even starting your own chapter! Whatever your skill set might be, we want to hear about it, and we want to connect you with the other talented people who are already doing great things as part of IxDA and the interaction design community.


Note that pre-registration is not required! Drop in during any of the session times.

Moderators
Wednesday February 11, 2015 11:00am - 1:00pm
3. YBCA: Workshop Room 701 Mission St, San Francisco, CA 94103

11:00am

WORKSHOP: Practical Service Design Fundamentals
Limited Capacity filling up

This is a four-hour workshop.

The first part will take place between 11am - 1pm. 
Lunch will be taken with the rest of the attendees between 1pm - 2pm.
The second part will take place between 2pm - 4pm.

Join Fjord's VP of Service Design, Jennifer Bove, as she takes you through a four hour journey demystifying service design for those just starting out as interaction designers, and outlines practical methods that you can take away and begin to apply in your own work.

Speakers
avatar for Jennifer Bove

Jennifer Bove

VP, Service Design, Fjord


Wednesday February 11, 2015 11:00am - 4:00pm
6. Contemporary Jewish Museum Classroom 736 Mission St, San Francisco, CA 94103

12:10pm

Help, I've Joined a Startup... Now What?!

Increasingly designers are going to start-ups, which have become wiser lately in recognizing the value of having design as part of the core founding team, from inception to later stage evolution as an organization. From pixel pushing to platform strategy, designers provide clear value of substantive impact that shape the business. Popular consumer start-ups as well as venture capital firms, and start-up incubators/accelerators have adopted UX as essential to the process of building a viable business that offer desirable outcomes to customers. The intersections with the emerging Lean Startup models of achieving customer validation and Agile models of rapid iterative development make a natural fit for UX Design. 

But what about the designer who has joined a start-up? What is the tough reality awaiting the optimistic, eager, ready-to-go designer and how to effectively contend with that reality to ensure not just UX success, but also reinforcing the “value prop” of UX overall as a field and discipline? How can we help that designer move beyond initial panic towards productive success? 

This talk looks at the wild frontiers of designing for startups, from two supporting perspectives: that of an early stage “stealth” company, and that of a later stage company with a publicly available product. We’ll look at the challenges of consumer vs enterprise startup, both filled with ample moments for design influence and product impact. Each speaker will jointly offer wisdom from actual experience based upon a core set of areas: 

* Vision: How to identify and marshall a vision for where the product could be, in terms of the visuals, interactions, and overall service model of excellent customer experience. 

* Strategy: What are the integrations of design thinking into overall business model, and defining a platform for design excellence and outputs beyond just “we need an icon here”. How do you cultivate those critical conversations with stakeholders excited about UX but don’t know what it really means for long-term design thinking.

* Process: Lean and Agile are the name of the game but the flavors vary per start-up context. How do you define a design process that plays nicely with others, while respecting the burn rate and time to market pressures?

* Culture: A great culture is vital to having a successful company. What does design have to do with it in a start-up situation, which is fragile and vulnerable to ego and money pressures? There’s also the hype versus the reality, avoiding the lure of a “vanity culture” of hipster-ness. What are steps designers can take early on to plant the seeds for something good and long-lasting.

* Leadership: For many folks, being the solo designer and thus “team of one” (or a tiny few) is the normal state in a start-up. How does one project the vital qualities of being a good design leader, while also being a producer and follower too? What are those “hats” the design leader must wear in a start-up and how to juggle them well? 

* Research: It takes more than cool pixels, but also a versatile confident approach to understanding the customers to deliver UX impact. Is there a place for empathy maps and personas in a start-up? If so, when and how can they be used while running through sprints and scrums? 

Armed with their own personal experiences and a variety of insights gleaned from surveys conducted with designers at startups (including companies like CloudOn, Coursera, Drawbridge, EventBrite, FitBit, Informatica, Redfin, Salesforce, Stealth7, Trifacta, Uber, etc.) the speakers will offer candid and valuable pointers to help start-up designers get traction quickly.

For instance:
“You can't succeed as a designer unless you have engineers that truly care about design. No matter how great your design skills, if it doesn't get implemented, it doesn't matter.”
“Get a win early. Build trust before you ask for it.”
“The designer needs to be a good communicator for other non-design team members to understand UX's role to be able to work on the same page.”[a][b][c][d]

These insights are intended to be actionable, for immediate use, back at the warehouse, loft, garage, or shared co-working space on Monday!


Speakers
avatar for Uday Gajendar

Uday Gajendar

Principal Designer, Self
Uday Gajendar is a proven design leader focused on envisioning next-gen concepts & guiding start-ups on UX fundamentals. Uday has 12+ years of diverse strategic design experience at Peel, CloudPhysics, Citrix, Netflix, Adobe and others, from enterprise to consumer, web to mobile. He also regularly writes for ACM Interactions and speaks worldwide on design topics at SXSW, UX Australia, IxDA, and similar venues. You can read Uday’s thoughts on... Read More →
JL

Jannie Lai

Head of UX, Light


Wednesday February 11, 2015 12:10pm - 1:00pm
2. YBCA: Screening Room 701 Mission St, San Francisco, CA 94103

12:10pm

The Future of Wearable Technology
Speakers
MB

Max Burton

Founder, MATTER


Wednesday February 11, 2015 12:10pm - 1:00pm
7. 111 Minna Gallery: Zappa Room 111 Minna St, San Francisco, CA 94103

12:10pm

The Modern UX Organization
User experience has matured into a robust field that is shaping products, services, and even the businesses behind them—but not in all companies. Just 14% of UX professionals in a recent survey said that UX is living up to its full strategic potential in their organizations. To fully capitalize on their investment in UX, companies must take additional steps to foster a modern UX organization. In this presentation, Leah will discuss what a modern UX organization looks like, and what mistakes companies make that leave them open to disruption by more experience-focused competitors.

Speakers
avatar for Leah Buley

Leah Buley

Principal Analyst, Forrester Research


Wednesday February 11, 2015 12:10pm - 1:00pm
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

12:10pm

This One Goes to 11: What Pattern, Perception and Music Teach us About Designing Optimal Experiences
Speakers
TT

Tad Toulis

VP, Design, Sonos


Wednesday February 11, 2015 12:10pm - 1:00pm
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

1:00pm

Lunch
Wednesday February 11, 2015 1:00pm - 2:00pm
YBCA Forum 701 Mission St, San Francisco, CA 94103

2:00pm

Don't Have a UX Career
Life is short but careers are long. How can we plan our careers when the world is constantly and rapidly evolving? Let’s take the long view to speculate on our science fiction future to see if having a career in UX/design even makes sense. Let’s identify the real lessons we’re learning now that will serve us well in any future scenario.

Speakers
avatar for Bill DeRouchey

Bill DeRouchey

Design Director, Aviation, GE


Wednesday February 11, 2015 2:00pm - 2:50pm
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

2:00pm

Facing The Edge: Working With Change
Designers create change in organizations whether we, or the organizations we are part of, like it or not. When change happens — a new approach, a new technology, re-orgs, strategy shifts, new approaches, market volatility — people react strongly, and often in ways that are counterproductive. It's a big challenge to keep people aligned, engaged, and creative in the face of this turmoil. 

Emotional literacy and a creative approach can save the day. When you face change with the same creativity you use to approach design, your team becomes capable of astounding things.

In this talk, Sarah will discuss the emotional experience of change and how, when you work with that experience rather than against it, you can re-orient teams to the future, get teams out of common traps, and engage creative teams in their own destiny.

Speakers
avatar for Sarah B. Nelson

Sarah B. Nelson

Practice Lead, IBM Studios
Sarah B. Nelson joined IBM as a Practice Lead leading the design culture initiative for IBM Studios. IBM Studios is a global network of design studios where cross-discipline product teams deliver disruptive outcomes. | | Prior to IBM, Sarah founded Radically Human to help creative leaders in the enterprise develop thriving teams. Radically Human's clients included leadership teams from Capital One, Walmart Labs, Intuit, Samsung NeXD Labs... Read More →


Wednesday February 11, 2015 2:00pm - 2:50pm
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

2:00pm

PANEL DISCUSSION: Get Over Yourself: How Humility and Empathy Can Save Design: organized by Thoughtworks
This is a panel discussion.

The first 50 minutes will be conversation between the panelists. There will then be a 20 minute break, and up to another 50 minutes for Q&A between the audience and the panelists. 

-----

ThoughtWorks design team presents a workshop on Skill-Sprints

Design should be undertaken as a continuous process with all team members participating. Our team will show how, by learning from our own biases and failures, we’ve developed effective solutions for our clients across many sectors as well as in the social impact space. 

After a short talk, we’ll do skill-sprints to give an introduction into new methods you can use right away to grow in collaboration with your product teams focusing on team product radiators and infographics, living style guides and pairing with engineers, and cognitive analysis with business analysts.

Speakers
CC

Coleman Collins

Senior User Experience Designer, Thoughtworks
MG

Melanie Gorka

User Experience Designer, Thoughtworks
avatar for John Jarosz

John Jarosz

Head of Design, Thoughtworks
John is a Principal and Practice Lead for Experience Design at ThoughtWorks North America, and agile design and engineering firm with a focus on enterprise innovation.  He has built software and connected devices in health, education, retail, finance and media industries.  John holds an M.S. in human-computer interaction and a B.A. in digital media studies.  He speaks regularly and is currently working on a book that specializes in... Read More →
ML

Michael Lawrie

Designer, Thoughtworks
avatar for Emily Luke

Emily Luke

Senior User Experience Designer, Thoughtworks
KR

Kent Rahman

User Experience Designer, Thoughtworks


Wednesday February 11, 2015 2:00pm - 4:00pm
2. YBCA: Screening Room 701 Mission St, San Francisco, CA 94103

2:00pm

WORKSHOP: Kapow! Participant Led Insights
Limited Capacity filling up

You want to truly know the people you’re designing for. But how can you get deep fast? How do you mine a rich history chock full of routines, worries, motivations, beliefs and native language to boost that observation or interview you’ve got planned?

You need to embrace participant co-created exercises, whether as pre-work or done together during a research session, whether in an individual interview or as part of a focus group, whether over WebEx, in a lab, or on a participant’s coffee table.

Participant exercises, part of the ethnography tool kit, take the form of drawings, diagrams, maps, lists, timelines, comparisons, prioritizations, focused narratives, and more. Such tools let participants tell you what’s important about the topic of inquiry, what’s relevant in their personal story, and the insights they themselves can contribute to your understanding. This takes the pressure off you to always be asking the right questions and lets you engage, absorb, feel, reflect and just plain “get it”.

This workshop will introduce a range of participant exercise types, each yielding different data about routines, tools, environments, relationships, past experiences, processes and journeys, needs and wants, goals and motivations, beliefs and attitudes. I’ll share examples of each exercise type that I’ve used from range of research projects on financial services, education, hospitality, social media and more.

We’ll review useful guidelines, such as: how to align participant exercises with research objectives, how to create visual and conceptual variety in exercises, how to avoid being too open-ended or too prescriptive, and how to integrate a guided interview with participant exercises.

Lastly, you’ll choose the best exercise types for a research topic you want to explore more deeply, prototype one or more exercises and share with other workshop attendees. 

You’ll take home a hand-drawn (by me!) booklet of types and tips for later reference.


Speakers
avatar for Leah Rader

Leah Rader

Principal Researcher, Spring Studio


Wednesday February 11, 2015 2:00pm - 4:00pm
7. 111 Minna Gallery: Zappa Room 111 Minna St, San Francisco, CA 94103

2:00pm

WORKSHOP: The Blank Canvas: How to Find Product Ideas
Limited Capacity full

Matt and Tom from Product Club will lead you through some exercises designed to help you identify new product areas and focus down to specific ideas, as well as talk through their experience developing ideas for Nokia, Yahoo and the BBC - in software, hardware and the Internet of Things.

Speakers
MB

Matt Biddulph

CTO, Product Club
TC

Tom Coates

Co-founder, Product Club


Wednesday February 11, 2015 2:00pm - 4:00pm
5. Contemporary Jewish Museum: Boardroom 736 Mission St, San Francisco, CA 94103

2:00pm

WORKSHOP: Volunteer for IxDA
Limited Capacity seats available

Come and volunteer to help grow IxDA. These drop-in sessions will help us connect you with other volunteers from IxDA, getting you pointed in the right direction. Volunteering is a great opportunity to grow your professional network by helping at the global or national level, or even at the local level as a local leader, working with chapters already in place, or even starting your own chapter! Whatever your skill set might be, we want to hear about it, and we want to connect you with the other talented people who are already doing great things as part of IxDA and the interaction design community.


Note that pre-registration is not required! Drop in during any of the session times.

Moderators
Wednesday February 11, 2015 2:00pm - 4:00pm
3. YBCA: Workshop Room 701 Mission St, San Francisco, CA 94103

3:10pm

Design in Challenging Governance Contexts
As designers, we’re doing our best to advance social progress. But often, we find ourselves tinkering around the edges, making—at best—incremental improvements. Is design as a discipline simply not equipped to tackle the daunting challenges currently facing our world? 
Designers have a super power: the power to shape individual behavior. But what if we could shift behavior and mental models in ways that disrupted bigger systems and institutions?
This talk shares reflections from Reboot’s work with governments and civil society actors in Libya, Nigeria, and beyond, to explore what the role of interaction design may be in tackling structural governance challenges. 

Speakers
avatar for Panthea Lee

Panthea Lee

Principal & Co-Founder, Reboot
Panthea specializes in the applications of ethnography, design, and technology in advancing inclusive development and accountable governance. She has led initiatives to improve human development outcomes in over 20 countries, including Afghanistan, Indonesia, Libya, and Nigeria. Her experience spans work on public sector reform, democratic transition, civic innovation, human trafficking, education, and financial inclusion. Reboot is a social... Read More →


Wednesday February 11, 2015 3:10pm - 4:00pm
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

3:10pm

The UX of UX Work
As designers we celebrate and are judged by the results of our work, but we also recognize that the path to shipping is paved with thousands of discarded insights, sketches, and prototypes. As we master of our craft we hone our process, learn from our failures, and share the joy of watching people use our products for the first time. But we rarely discuss the messiness of what it actually feels like while we're doing all of that. How do we manage our lives as designers, our doubts and inspirations, and the fuzzy space between the professional and the personal?

This fireside chat is targeted at mid to senior level designers. Attendees will come away with new perspectives on their daily work, frameworks for common thought patterns, and actionable tools for staying productive and deepening their engagement.

Speakers
avatar for Rebecca Bortman

Rebecca Bortman

Lead Designer & Lead Singer, MasterClass & Happy Fangs
Rebecca Bortman is the lead designer and first employee of MasterClass, an education start-up launching later this year. Before taking the start-up plunge, she worked as a design consultant at Cooper and Mule and most recently as a user experience designer at YouTube. There she led design on the first major visual refresh in YouTube's then 7-year history. She also art directed & branded The Disposable Film Festival for its first 6 seasons. She is... Read More →
avatar for Brian Yeung

Brian Yeung

Director of Product Design, Soundcloud
My background is in video games, apps, museum installations, and advising at Google Ventures and Code for America. I've worked on racing simulators, the Xbox 360, Kinect, and a music synthesizer which was awarded Best in Show at Interaction 2012. I'm passionate about mentoring and helping people grow.


Wednesday February 11, 2015 3:10pm - 4:00pm
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

4:00pm

Happy Hour: sponsored by Uber
Mingle and drink!

Wednesday February 11, 2015 4:00pm - 5:00pm
YBCA Forum 701 Mission St, San Francisco, CA 94103

5:00pm

KEYNOTE SIMULCAST: Mike Monteiro
Simulcast of the keynote in the YBCA Theater for those who don't hold a Theater ticket. This happens just across the street in the Contemporary Jewish Museum.

Wednesday February 11, 2015 5:00pm - 6:00pm
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103

5:00pm

Keynote: Mike Monteiro
Speakers
MM

Mike Monteiro

Founder, Mule Design


Wednesday February 11, 2015 5:00pm - 6:00pm
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103

7:00pm