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Monday, February 9 • 11:00am - 11:50am
Mission-Driven Interaction Design

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A mission is that which gives us purpose. In movies and books, the entire
plot generally centers around the protagonist's mission. In real life,
however, we often limit our understanding of Œmission-driven¹ work to
charities and non-profits. In reality, every designer can seize the
opportunity to do work with greater meaning.

This talk is a practical guide to defining and understanding the mission
that your work serves, whether you design for a tiny non-profit or the
largest technology company. We¹ll look at successful examples of
mission-driven design from both the non-profit and commercial sectors, and
discuss methods for infusing this perspective into your own work.
Ultimately, this session will give you the tools to become more purposeful
in everything that you design.

avatar for Daniel Newman

Daniel Newman

Deputy Creative Director, NPR
I do UX and design for apps & websites at NPR in DC, where my biggest project is the NPR One app. I formerly managed the Web & Mobile UX Team at Wolfram Research & Wolfram|Alpha, and was one of the co-chairs of this year's Information Architecture Summit. I'm "Dad" to an awesome 1 year-old and a fan of animation, local food, & craft beer.

Monday February 9, 2015 11:00am - 11:50am
2. YBCA: Screening Room 701 Mission St, San Francisco, CA 94103