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Sunday, February 8 • 10:30am - 10:50am
Some perspectives on teaching design students about value creation

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Designers are notoriously inexperienced with business concepts. At Interaction 08, Bill Buxton and Alan Cooper both told us that design needed to move upstream to have input into organisational strategy, and why Interaction Designers have unique talents to bear on this situation. The educational discourse still seems to be focused on production skills.

Inspired by Agile and Lean movements, and programs like AC4D and CCA's Design Strategy MBA, we set out in 2013 to developed an undergraduate course exploring how designers can identify, create, and communicate *value* in different organisational contexts. These ranged from retail and service businesses to Government and not-for-profit organisations. In 2014 we delivered the course to 140 3rd year undergrads in Melbourne & 60 3rd year students in Singapore.

 This presentation will discuss what we learned from these two iterations of the content, and what we're doing in the next version. I'll particularly discuss:

  • how self-knowledge plays a great role in developing reflective practice

  • why it can be hard to scale this kind of education (and some thoughts on how to address this)

  • what we've taken from this experience to inform development of our new Master of Design Futures program

avatar for Jeremy Yuille

Jeremy Yuille

., .
Design + (Education, Performance, Business)

Sunday February 8, 2015 10:30am - 10:50am
East 1 1111 8th Street San Francisco, CA 94107