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Sunday, February 8 • 1:30pm - 4:30pm
Design Education Does Not End at Graduation: The Future of Collaboration or Coordination between Education and Industry Nearly full...

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We know that design education does not end at graduation. At IBM we’ve been confronted with that fact when IBM Design formed a little over two years ago; its mission is to take IBM into a new era of design and foster a user centered transformation of our software development process.

To that end, since July 2013 IBM Design has hired hundreds of new designers, many of them directly out of university and college design programs. In July 2014, 78 of those designers started at IBM Design on the same day and spent the next 3 months together in an intensive and experiential training to grow their skills in critical thinking, collaboration and professionalism to prepare them for their work developing complex and highly technical software as members of cross-functional, globally dispersed teams. 

How do you educate 78 designers from universities from across the world and prepare them to work at one of the world’s largest technology companies? What can Industry and Education learn from working with this case about how we can, or should, collaborate or coordinate their efforts on design education?


Kelly Bailey

UX Designer, IBM
Kelly Bailey is a passionate advocate and practitioner for Design Thinking at IBM in San Francisco. She is motivated by simplifying complex technology and creating rich User Experiences. After receiving her Masters of Graphic Design from North Carolina State University, she taught as an Adjunct Professor at the University of Dayton where she earned a BFA in Visual Communication Design. She has worked the past several years as a UX Designer and... Read More →

Erin Hauber

Erin Hauber, formerly Assistant Professor of Design at Otis College of Art and Design and visiting faculty at North Carolina State University, is a user experience designer and educator at IBM Design. She and her team apply a human-centered approach to designing curriculum, programs and activities for hundreds of new designers hired out of universities, and thousands of IBM executives, software development team members and workshop... Read More →

Sunday February 8, 2015 1:30pm - 4:30pm
101 1111 8th Street San Francisco, CA 94107