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Sunday, February 8 • 11:05am - 11:25am
Why Teaching Entrepreneurship Will Change Everything

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I've been teaching entrepreneurship to designers for only a year now, but I've been amazed at swift and powerful the results are. Designers feel able to participate in hard product discussions, uncover and promote insights to improve the business model and even make better decisions about their personal life, from salary negotiation to budget making. That's bc entrepreneurship is a microcosm of business, simple yet complete. Along with technology and user research, business must be a common core in design education. Entrepreneurship is the best way to do it. 

avatar for Christina Wodtke

Christina Wodtke

Owner, California College of the Arts
Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings.

Sunday February 8, 2015 11:05am - 11:25am
Timken Lecture Hall 1111 8th Street San Francisco, CA 94107