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Sunday, February 8 • 11:05am - 11:25am
Experiential Design in Academia

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This paper examines the potential for integrating Experiential Design (XD) within the context of a traditional Interaction Design curriculum. This shift will better prepare students to work in a constantly evolving, competitive, and expanding field of design. Through documented student projects, we will explore the development of XD strategies and methodologies through the blending of traditional graphic design foundations, interactive, and time based media and strategies that transform a user experience beyond the page and screen. Additionally, the success of this type of new curriculum model is afforded by the colocation of Art, Design, New Media, and Architecture in an interdisciplinary college. 
The development of Experiential Design curriculum is influenced by several student project case studies that are designed to transition students’ abilities to think about interaction design and storytelling as a fundamental component of XD. Students are encouraged to think beyond their comfort zones that are situated on traditional media types of print and web. Both interactive and time based design technologies are introduced simultaneously within the premise of an environment where a message or story is to be immersive.


Sunday February 8, 2015 11:05am - 11:25am
West 1 1111 8th Street San Francisco, CA 94107