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Sunday, February 8 • 11:40am - 12:00pm
Big Ideas brought into Practice

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Education is very important to me; and so are big ideas. I am proud to have gone from being a high school dropout (who preferred skateboarding over sitting still in class) to earning a BS in Computer Science and a PhD in Information Science/HCI. I am concerned that practicing IxDs/UXers do not get enough education in the area of human behavior and cognition, systems thinking, and older but still relevant ideas from design related fields. I'm currently working on an integration of what I feel are 5 powerful ideas that play really well together, from a Systems Thinking view; these ideas are Systems Thinking/Emergence, Distributed Cognition, Christopher Alexander’s Pattern Languages, Scenarios (a la Cooper), and Lean processes. I think big, powerful ideas like these are getting left behind in IxD/UX education. I feel lucky to have had the opportunity to bump up against such big ideas, and now to have the interest in trying to integrate them. I think there is a place for such big ideas in even the most “practical” of IxD/UX educational systems, and I would like to help others find the big ideas that will guide them through their careers, finding beauty in our collective fields that goes beyond the individual products and services we design.


Joel Eden

Design Researcher, Google
Currently a design researcher at Google in Mountain View; previously at Disney Animation Studios as a senior interaction designer, Director of UX at 21st Century Insurance, and lots of varied stuff before that. I have a B.S. in Computer Science and a PhD in Info Science/HCI both from Drexel University in Philly.

Sunday February 8, 2015 11:40am - 12:00pm
West 1 1111 8th Street San Francisco, CA 94107