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Sunday, February 8 • 1:30pm - 4:30pm
Design practical training programs for non-design R&D teams to help ship great user experiences Full

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Context: Products fail despite design given a seat on boardroom.
A lot has been discussed about how important design is for the success of a product in the market. It has been compared as important as technology. Much has been debated about the role of having a Chief Design Officer or an Executive Chief Designer on the management boards of companies shipping consumer products primarily to communicate to investors how seriously a brand/business takes it. Design is definitely the new black in the corporate world – but has that resulted in shipping better-designed products that are successful in the marketplace? 
Not really. So - Why is that?
Problem 1: Lack of knowledge on shop floor on what is needed to ship good design – Making bad decisions upstream.Unfortunately even though there is a wide acknowledgement on the importance of design for product success in the market, there is a glaring lack of awareness around how product, software architecture and engineering decisions upstream impact the performance and experience of the user experience downstream. As a result products continue to ship badly despite being on time and budget. 
Problem 2:Companies blindly adopting and following latest methodologies i.e Process becomes the product. Also methodologies adopted by R&D teams eg. Agile, Lean, internal Hackathons doesn’t help teams on crafting/iterating better differentiated design, choosing what to to build and not build, what kinds of underlying software and hardware architectures are needed that best supports a great UX. People blindly invest into these processes hoping they get a better-differentiated design at the end. The process becomes the product internally as against the focus on the product. Lot of money is spent on expensive consultants promising to save money and time to ship a product quickly – at the cost of actually understanding why and how a product is going to help the business lead. 
Problem 3:Professional corporate training programs are often too process /software tool focused. Not geared to real world multi-disciplinary teams shipping a product.Many agencies/consultants sell agile, lean or XYZ methodology without ever having shipped a product or running a multi-disciplinary product team. This is the most dangerous problem. It’s like the old Indian saying “ Buying hair oil from a bald barber” The startup culture is full of pivots and minimum viable products. Corporates trying to emulate startups, let go of their strengths of quality testing and rigour in order to nimble without fully understanding how to fail fast without burning through talent, leveraging domain knowledge or applying the new skills from learning a software tool to the immediate product they are shipping. 
Workshop relevance for IXD15 – Practical professional design education for product teams to ship better design. Having worked on shipping products for several large consumer electronic brands to media corporations as well as startups – as design practitioners we saw an urgent need for a professional design education program that is hands-on and mapped to the actual product development process for shipping a successful product for corporates and startups.  Also we found there was a big gap in empowering employee creativity, teaching multi-disciplinary teams hands-on design skills and methodologies that actually help improve the decision–making process that affects the quality of user experience and ultimately the product they are shipping. Many companies with a strong engineering or marketing-led focus find it hard to measure, communicate and instill what good design looks and feels like while its being developed. Product owners without a design background responsible for P&L, delivery and resources, understand the importance of design for the success of the product are unable to filter the daily shipping and delivery decisions that can adversely impact the product user experience. 
In Nokia, we prototyped an internal training program in 2010 targeting product owners / program managers, software leads on how to understand, concept, protototype and test the user experience of a mobile phone product program that is being shipped. This program was further adapted and brought to the professional mobile product development community with Mobile Monday London, UCL as The Mobile Academy. It has been successfully running for 2 years.  Here’s the outcome and course overview.
  Workshop proposal for IXD15This workshop is aimed at design or product or UX managers, client - agency leads on how to structure an internal design educational training program for clients or engineering teams to help understand what is needed to create better designed mobile experiences and ship products that really embrace great design. 
This workshop will not focus on methodologies like agile, lean, user centred design. Rather it aims to give tools and cheat sheets on how to create a practical internal professional design education program based on a real –life case study of setting up an internal prototyping events, looking at UX quality metrics and benchmarking business goals with product shipping metrics.
Workshop participants will go away with:1. A methodology on how to create a professional corporate product training program for mobile development for internal teams based on analyzing teams and skill set. 
2. Practical case - studies of S, M, L training programs based on time, budget and team skills. 
Knowledge is needed by workshop attendees:Knowledge of mobile landscape especially app development, platforms and potential impact of mobile on client business.

avatar for Priya Prakash

Priya Prakash

Designer-Founder, D4SC
Priya Prakash is Designer-Founder @ D4SC: Design For Social Change – An urban product design studio applying data + action, guerilla research and next generation technologies to prototype, productise and commercialise daily urban services and platforms for people, places and businesses that positively impact their now and future. | | D4SC’s Changify is an award-winning platform to humanize smarter cities. It has trialed in Hamburg... Read More →

Sunday February 8, 2015 1:30pm - 4:30pm
103 1111 8th Street San Francisco, CA 94107