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Tuesday, February 10 • 12:10pm - 1:00pm
From Startup to Stable

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What does it take to transform a new design team into a well-oiled machine that’s creative, passionate, and productive?

Whether you’re a new team in a large corporation or a seed-funded startup, there are all kinds of added challenges that aren’t necessarily part of the design process. How do you demonstrate the value of design to an organization who has never worked directly with an interaction designer? How do you find the right cadence for your work and the right balance in responsibilities? How do you share the process without losing control of design as a specialty?

I’ll share a few stories from my experience building a team of designers at American Express Serve, including our approach to making great work and how we’re tackling the wide open possibilities that come after achieving stability.


Tuesday February 10, 2015 12:10pm - 1:00pm
1. YBCA: Theater 701 Mission St, San Francisco, CA 94103