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Tuesday, February 10 • 11:00am - 11:50am
Go Home, Data, You're Drunk

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Data is a loudmouth. Sure, he’s smart, good looking in a nerdy way, has solid earning potential. But he often monopolizes the conversation and, if we can be honest here, sometimes doesn’t know what the hell he’s talking about.

Data has a standing invitation to many product conversations these days and designers are expected to at least be his acquaintance. Data does play an important role in the creation of successful products, but is often applied too broadly and toward answering the wrong questions. In this talk, Danielle will take you on a tour of some complicated relationships with data from her career and beyond, some where data ruled the day and others where it was asked politely to step aside. She’ll even share some scandalous stories of where data has — gasp! — lied to gullible designers.

Along the way, Danielle will advocate for a data-augmented approach that’s balanced with other tools in the design arsenal. She’ll cover when and how to use quantitative data to the best outcome, including how to formulate the right questions for data to answer and how to evaluate data with a critical eye.

avatar for Danielle  Malik

Danielle Malik

Founder, Design Equation
I recently founded a design studio called Design Equation, which pairs junior designers with nonprofits and early-stage startups in a mentored environment. I am, as they say, living the dream. Prior to founding this company, I have flexed my design & leadership muscles in a variety of roles: Instructor at General Assembly, Product Design Manager at Facebook, Principal of UX at Hot Studio, and many other engagements great and small. I have been... Read More →

Tuesday February 10, 2015 11:00am - 11:50am
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103