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Monday, February 9 • 11:00am - 11:50am

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“Always design a thing by considering it in its next larger context.” — Eliel Saarinen

Design as a craft is usually focused on the skills and processes for making a singular product, that is centered on human needs, and rendered with a great attention to detail. Usually when we speak of the details, we think of the little things. But the making of a product is surrounded by many larger problem sets that often feel abstract, outside the scope of Interaction Design work, or belonging to a entirely different discipline altogether. For example: team dynamics, production processes, human resources, company operations, marketing, sales, communications,  product management, engineering, manufacturing partnerships, or developer relationships. However, any friction that might prevent your product from being made, from connecting with your customers, or from growing and scaling, is an interaction problem that will limit people from ever experiencing the product that you’ve designed (even with all its wonderful details). That makes it a problem worth spending time on. Once you begin to look for and recognize these problems, you can start to approach them the same way you would any other design challenge. 

This talk is an exploration of approaches that designers and developers have taken to solve the problem sets around the product, to support it, grow it, and make it stronger. It puts forward the idea of a macrointeraction — a design space at the other end of a spectrum from a microinteraction — as a model for addressing the big problems in product development, that will help or hinder the little details to be possible. The talk will frame three large problem spaces that surround most product development, as well as approaches for solving these problems, which designers can apply their unique skills towards to make their products better.

avatar for Mike Kruzeniski

Mike Kruzeniski

Design Director, Twitter
I work with the design team at Twitter, and I love Twitter, and we're hiring, so come talk to me about Twitter! I used to work at Microsoft and Nokia, and studied Industrial Design at Emily Carr in Vancouver, and Interaction Design at the Umeå Institute of Design in Sweden. | | I'll be talking about design strategy in my "Macrointeractions" talk on Monday morning.

Monday February 9, 2015 11:00am - 11:50am
4. Contemporary Jewish Museum: Goldman Hall 736 Mission St, San Francisco, CA 94103